Don’t Say That

Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/

When it comes to money-back guarantees and refund policies, you could be playing with fire. 

In today’s "Don't Say That" episode, Greg dove deep into just how risky it can be when you try to play games with your refund guarantees.

Discover the shocking truth about guarantees, including:

• Why even perfectly executed money-back offers are a magnet for the FTC…

Don’t worry, we’re here to help. 

Greg also reveals the only way to make guarantees work without sending the FTC into attack mode.

The key takeaway? If you're going to lean on a "you don't pay unless" promise in your marketing, you better be willing to proactively issue refunds to anyone who doesn't get the promised result. No excuses, no hoops, no nonsense.

Anything less, and you're just begging for trouble.

Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/

When it comes to marketing and advertising compliance, there are no 2 more important words than… NET IMPRESSION. 

No amount of gamification or twisting of words can fix a non-compliant net impression. 

In this week’s "Don't Say That!" episode, we dive deep into what net impression ACTUALLY means and why it's the ultimate litmus test for whether your marketing is truly compliant.

We talked all about…

• Why attracting the "down market" with hype and pressure is a recipe for disaster (and how to win over the "up market" instead)

But maybe the most powerful moment came when we revealed the exact words we changed in a recent headline that took it from risky to compliant - without sacrificing an ounce of persuasive power.

The key takeaway? Compliant marketing isn't about gaming the system or using clever hacks. 

It's about delivering genuine value, making irresistible offers, and giving your audience the time and space to make informed decisions.

Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/

If you're using Facebook ads or tracking pixels on your website, you could be the next target of a sneaky new wave of class action lawsuits. 

In this week's "Don't Say That" episode, we reveal how a recent $750 million Facebook settlement has opened the floodgates for opportunistic lawyers - and why your business could be in their crosshairs.

Discover the latest legal threat that could blindside your business, including:

• How attorneys are using obscure California privacy laws to shake down unsuspecting marketers for thousands of dollars… 

We also share the exact steps you can take today to protect your business from these opportunistic lawyers and their frivolous claims.

The key takeaway? Compliance isn't just about avoiding government fines anymore. 

It's about building a legal fortress around your business.

So whether you're a small startup or a 7-figure business, this is one episode you can't afford to miss. 

Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/

If you thought the FTC was the only regulatory watchdog you had to worry about, think again. In this week's episode, Greg reveals the shocking rise of a powerful new agency that could spell trouble for your business.

Discover the little-known organization that's coming after marketers. In this episode, we cover…

• Why the Consumer Financial Protection Bureau (CFPB) could be your worst nightmare if you're in the financial education space… 

Greg also shares practical tips for staying compliant in this increasingly treacherous landscape, no matter what industry you're in.

The key takeaway? Regulators are ramping up enforcement across the board, and "flying under the radar" is no longer an option. The only way to protect your business is to play by the rules, period.

So whether you're teaching investing, cryptocurrency, real estate, or anything else, this is a must-listen episode. 

Tune in now and get the inside scoop on the latest regulatory threats - and how to build your defenses before it's too late.

Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/

If you think living outside the U.S. protects you from the FTC's wrath, think again. 

In this week's "Don't Say That" episode, Greg revealed the truth about just how GLOBAL the FTC really is. 

There are so many little-known ways the FTC can come after you, even if you've never set foot in the U.S. including:

• Why simply selling to U.S. customers can make you a target (no matter where you live)... 

Maybe you’re thinking that hiding out in a "safe haven" country will protect you? The hard truth is, if you're breaking the rules, the FTC has a long arm and a longer memory.

But it's not all doom and gloom. You'll also discover the one surefire way to stay out of the FTC's crosshairs, no matter where in the world you operate.

The bottom line is this: compliance isn't just for Americans. 

It's for anyone who wants to sleep soundly at night, knowing their business isn't one complaint away from disaster.

So whether you're in Mumbai, London, or Sydney, this is one episode you can't afford to miss. 

Check it out ASAP!

Now, if your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit  

Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/

If you use phone sales, you could be in the FTC crosshairs. Unfortunately, “telesales” has become one of the BIGGEST targets for regulators in 2024.

And there are 5 extremely common mistakes that many marketers are making during their sales calls. 

Take it from me, if you don’t fix these ASAP, you could end up being sued by the FTC like I was. In my case, it all came down to 4 simple words my team was using during sales calls. I had no idea it was a violation, but it brought our company to its knees. 

We cover the 5 biggest mistakes in depth during this episode. Plus, you’ll discover…

• Why asking about a prospect's "goals" is a ticking time bomb… 

Plus, you'll get the inside story on how the FTC's legal maneuvering has made phone sales their #1 target - and why relying on "loopholes" is a sure path to disaster.

The hard truth is, if you're not training your sales team to avoid these mistakes, you're playing with fire. All it takes is a handful of reps going "off script" to bring your whole operation crashing down.

But don't panic. 

In the episode, we lay out simple steps you can take today to protect yourself, including the exact language to use (and avoid!) on your calls.

If your business relies on phone sales, this is a must-listen episode... 

Now, if your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit  

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit  

And have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/

Now, onto today’s episode…

This week, the FTC made a major ruling about NON-COMPETE contracts and a lot of business owners seem to be freaking out about it. 

If that sounds like you, take a deep breath. Greg has your back.

In this week's episode, Greg reveals exactly what the ruling means for your business and how you can protect yourself without breaking the law. 

He breaks down what the new ruling ACTUALLY means, and what you need to know…

• The confidentiality clauses that prevent ex-employees from spilling your trade secrets…

We also dive into the political drama behind the FTC's shocking move, and whether it's likely to survive the inevitable legal challenges from the business world.

Before we dive into today’s episode, “Don’t Say That!” the book is officially LIVE. Make sure to get a copy for yourself, your team, your clients and your friends! Greg and I spent MONTHS working on this. Get your copy right here! https://dontsaythat.com/go/

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit 

Now, onto today’s episode…

Are you a freelancer, contractor, or even an employee who thinks you're immune from legal trouble just because you don't own the business? 

Think again. 

In this week's explosive "Don't Say That" episode, Greg revealed the shocking truth about who's really on the hook when regulators come knocking.

This is a shorter episode, but we still covered a ton of ground…

• Why contractors, copywriters, and ad agencies are often the FIRST ones sued by the FTC (even if they never wrote a word of copy)...

The truth is, if you're part of the marketing chain, you could be held liable for everything from false claims to deceptive practices.

But it's not all bad news. You'll also discover practical steps you can take to protect yourself, like restructuring compensation plans and knowing when to run from a shady client.

The reality is, compliance isn't just the business owner's problem. It's everyone's responsibility. And in today's regulatory climate, burying your head in the sand is a recipe for disaster.

Check it out ASAP!

Here’s what I’ve been explaining to people when I talk about compliance. 

There are a lot of different ways you can quickly improve the compliance of your business and reduce your risk. No company will ever be 100% free of risk, but there are 10 quick things you can do that will each lower the compliance risk of your company.

Today, we’re doing a “lightning round” and Greg is covering them all!

During this episode, Greg and I cover a TON of ground, including:

• The shockingly common privacy policy mistakes that expose you to massive fines (even if you just copied someone else's policy)...

We also cover the most common "under the radar" threats from agencies like the FCC, state AGs, and even payment processors that could bring your business to its knees.

Don’t worry, it’s not all doom and gloom. You'll discover simple steps you can take starting today to dramatically slash your risk exposure and protect your hard-earned assets.

Watch this episode ASAP and discover how to quickly "de-risk" your business so you can sleep easy at night. 

I wish I had done these sooner!

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit 

AFFILIATES - think you’re immune from the FTC because you’re promoting other people’s products? 

Think again… 

In this week's episode, we brought on our very first guest to share his story. And this is huge for affiliates. Mike G. shares his insane story of how simply promoting the wrong company led to his worst nightmare.

Mike was living the affiliate dream, earning big commissions promoting a successful marketing company. But when that company got shut down by the FTC, Mike found himself in the crosshairs too.

Mike also reveals…

• The gut-wrenching moment he realized being an affiliate wouldn't shield him from lawsuits and refund demands…

You may not realize it, but many affiliates have targets on their backs. 

The only way to protect yourself is to vet every offer with a magnifying glass and hold your partners to the highest possible standards. Because when the FTC comes knocking, "I didn't know" won't save you from the nightmare.

Tune in now to hear Mike's cautionary story and the hard lessons he learned. Your business, your livelihood, and your peace of mind could depend on it. 

Check out this episode now!