Don’t Say That

Don’t Say That

By info4y8BusinessEntrepreneurshipMarketing
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Don’t Say That episodes

  • ROBOCALL Violations + Can Compliant Marketing ACTUALLY Sell?

    If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit

     

    One thing has become crystal clear already in 2024, The FTC means business when it comes to robocall  violations

     

    In this info-packed episode, 20+ year FTC attorney Greg Christiansen dives deep on:

     

    • The ACTUAL rules and recent FCC consent clampdowns around robocalls/ringless voicemails…
  • Exactly why robocall violations bring such aggressive actions ($50K fines per instance)...
  • Easy proactive steps to ensure you steer clear (proper opt-in disclosures, class action waivers, etc.)...
  • Wild “phantom call” tricks shady marketers use (and must avoid)...

    •  

    Greg and co-host Anik Singal also tackle the big question every marketer wonders…

     

    Can Marketing Ever Be Truly Compliant AND Profitable?

     

    According to Anik’s hard-won experience emerging from his 18-month FTC battle and Greg’s decades advising legit 7+ figure firms, the answer is 100% yes.

     

    • But they reveal the harsh realities about the temporary setbacks and relearning required
  • Plus the 5 dangerous myths far too many “experts” now spread about shortcuts
  • Anik explodes on the notion compliance “doesn’t sell”
  • And the one non-negotiable mindset shift mandatory for success

    •  

    If you’re skeptical that compliant marketing can thrive or have questions around the chaos uncontrolled ROBOCALLS create, don’t miss this blunt, myth-busting session!

    28 min
  • Do Small Businesses & International Businesses Get Sued By the FTC?

    If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit

     

    In this episode, Greg and Anik dissect some of the craziest examples of people trying to skirt the FTC’s rules.

     

    Spoiler alert: never put your spouse’s name or info on the line. The government will sue them too…

     

    In this episode, Greg goes deep on some of the craziest examples of just how far FTC enforcement can reach. After 20+ years working cases, Greg sets everyone straight with some unbelievable stories like… 

     

    • The FTC sued some tiny company and ended up settling over the owner’s watch…
  • How you only need a few hundred customers before they strike—forget needing a huge business…
  • Location means NOTHING—the FTC grabbed millions from some Canadian firms…
  • Offshore assets and foreign accounts often get torched in FTC settlements…
  • And the insane story of “I Hate The FTC” and the jail sentence that followed…

    •  

    If you’ve believed any of the myths like “I’m too small to get sued by the FTC” or a few of the other common ones, you have to check out this episode…

     

    48 min
  • The #1 Type of Marketing The FTC Is Targeting Now…

    If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit

     

    In this episode, Greg and Anik dissect one of the most recent cases from the FTC and how it highlights one of the biggest focuses of the government right now. 

     

    Turns out, in 2024 phone sales are the #1 target for government suits after a key Supreme Court loss clipped the FTC’s wings in 2021.

     

    Greg breaks down how legal landmines have shifted and covers topics like…

     

    • How telesales are now the prime target thanks to stronger case laws…
  • The sneaky small business  myths Anik used to buy – “I’m too tiny to get fined”...False!
  • Why incorporating physical phone teams spikes your risk exponentially…

    •  

    Anik used to think his phone sales team was his secret sauce. They had the scripts, the reviews, the low refunds… He was monitoring it all!

     

    But one small line undid everything.

     

    Greg explains why even the most simple questions can imply unrealistic earnings claims to investigators.

     

    If you’re running call centers to drive revenue right now, this episode is an urgent must-listen. Get your head around the pitfalls before they sink you.



    42 min
  • How The FTC Chooses Who To Sue & Whether You’re Next…

    If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit

     

    In today’s, Anik and Greg are breaking down how one “innocent” question led to Anik’s investigation from the FTC. 

     

    Anik thought his team was playing by the rules and taking care of customers. But the FTC saw things WAY differently, taking our standard goal check-in as bait-and-switch deceit.

     

    What unraveled over the next 18 months was pure hell.

     

    In this episode, Greg and Anik go deep on…

     

    • The 5 BIGGEST things that FTC is looking for right now in 2024…
  • How one question on phone calls sent over-eager regulators into attack mode…
  • Why even being a “small company” won’t shield you from the FTC…
  • The scary financial disclosures & pushy settlement shakedowns Anik faced…
  • Why getting compliant early saves millions of dollars and unimaginable headaches…

    •  

    Anik used to say that making our buyers happy would keep the man off my back. But the FTC tagged him as shady no matter how many customers disagreed. 

     

    Greg and Anik also reveal some of the best things you can do to avoid becoming a target of the government yourself. 

     

    Check out this episode ASAP!




    45 min
  • My Story: What It Was Like To Be Sued By The FTC

    If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit

     

    When I opened my mailbox to a 31-page FTC investigation announcement, I knew my $30 million a year business was in jeopardy. 

     

    Today, I’m giving you my RAW and exclusive insider’s look into the nightmarish 18-month compliance battle that ensued.

     

    From having to instantly gut my thriving company, to the massive legal expenses and mental anguish, I share the ugly behind-the-scenes reality after one questionable earnings claim sentence landed me in regulatory crosshairs.

     

    In this episode, I go deep into…

     

    • My lawyer’s explanation of how implied earnings claims in sales calls can destroy you…
  • The intimidating FTC financial disclosure and settlement processes…
  • The insane learning process for substantiating even tiny claims with solid proof…
  • The colossal business and personal costs involved…
  • How I was able to persevere thanks to family and loyalty of my team…

    •  

    I learned the hard way that even minor cracks in compliance can come back to devastate you.

     

    My settlement and rebuilding journey have given me deep insights into the vital dos and don’ts for legally and ethically marketing a business today. 

     

    Today, my co-host Greg and I explain exactly where the regulatory trouble spots lie so you can dodge crippling fines and stay safely compliant.

     

    Get the FULL GUIDE to the FTC demand letter below! 👇 https://drive.google.com/file/d/1unLjxGJLSp-BxmtG6h8o7KOQf7ZxtL-f/view?usp=sharing

    49 min

About Don’t Say That

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Don’t Say That! is the #1 podcast dedicated to keeping marketers compliant and up-to-date on all the rules, regulations and trends they need to protect themselves and their businesses from government intervention.