Our business and personal conversations are filled with phrases used to show that we belong and create a feeling of being "in the club." These are words weaved into our day-to-day vocabulary in conscious, or even subconscious, attempts to communicate our intelligence and "wokeness" to the world (think words and phrases like "hone in on," "derive actionable insights," and "impactful".)

What if went back to the building blocks of conversation? Using simple, direct language to communicate ideas and themes that created authentic feelings of empathy and belonging? Would we accomplish the goal of truly connecting with our customers, prospects, colleagues, and friends? Would we be able to communicate that we "get it" without using unnecessarily verbose (or "sausage") language? Would we even be able to share when we don't "get it" and try to learn more?

In this episode, the Umault team sits down with our copywriter, Steve Lindstrom, to explore:

• The current climate of buzzword overload and its impact on our language

• The value of using simple language in marketing and advertising

• Tactics for simplifying your language in a way that helps expand the reach and performance of your business

Visit https://umault.com/insights/ for full show notes and more thoughts about video, sales, and marketing.

A few resources and videos we discussed in this episode:

"Don't Talk Like A Sausage" blog article

"Weird Al" Yankovic - Mission Statement

Hemingway App