Please find some links and notes from the 2 Regular Guys Podcast. This show will focus on the finer points of working with a contract company. All too often we tell our customers, sorry we can’t do that for them and give them the reason to go up the street to your competitor. We want to talk to you about how to best contract it out and make the process as easy as possible for you. We will bring Greg Kitson onto the show from Mind’s Eye Graphics who is a long time contract decorator to share details about what to expect, what questions to ask and what the best practices are when working with a contract decorator.

Sponsored by: Equipment Zone and Pic The Gift

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past three and a half years, 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!!

Other Items

The Ft Worth ISS Show - Great event and Thanks to Impressions for Hosting Us!

Anajet Recall - If you own an Anajet you should go to their site for instructions on the machine recall. “Because of the potential safety hazards/concerns, if these items have not been addressed, please immediately discontinue use of the AnaJet mPower and mPower i-series Direct to Garment Printer, unplug the product and do not use the product until further notice.” http://anajet.com/recall-information

MarvelPress Closing - Was a contract company owned by Sawgrass and word on the street is they are shutting down.

Contract It Out

Welcome in the owner of Mind’s Eye Graphics in Decatur, Indiana, Greg Kitson. Tell us about your personal experience with contract printing.

I know you emphasize Profit when you talk Profitable pricing strategies and pricing models. What do you mean by that?

What would you say are the most popular pricing structures?

We talk about positioning your company price-wise on the program often. What’s your take on being the low price competitor?

Obviously, competition can play a major role in how we go about the approach to contract printing. What’s your advice on dealing with the competition?

You must understand competitive market pricing pressures, However…

You can’t let THEM set your prices

PROFITable Pricing Strategies-Know Your Competition

The Friendly Competitor Model

You never know when you will need each other

Or….The Secret Shopper scenario

Don’t be too smart

Not just the gal down the street

Internet shopping is here to stay

Any advice for someone considering the contract printing marketplace?

How do you find contract decorators? Ask suppliers for their big customers

Go on a site visit with samples of things you want to decorate.

The 2 Regular Guys have a big event upcoming with you. Care to share with our listeners? http://2regularguys.com/event/digital-decorating-class/?instance_id=20225

Thanks for coming on the show with us again today, Greg. Tell our listeners where they can catch your seminars and find Mind’s Eye Graphics.