with ๐๏ธ Sebastian Andreassen, CCO, Director and Co-Founder of Cembraneย
๐ง Cembrane is the world's largest producer of Silicon Carbide (SiC) membranes for OEMs & System integrators within Water & wastewater treatment.
๐ How to build a Water Company from scratch in a challenging market and applicationย
๐ How to shake things up in Membrane Treatments by pushing a challenger technologyย
๐ฑ Where to start and how to find early adopters that dare to try new things, why they're ready to take the plunge, and how you can leverage it yourselfย
๐งฎ How key it is to achieve Product-Market Fit and how to do (including, how to define the right portion of the vertical you intend to serve)ย
๐ How to sell your baby to a larger company and what it enables (for instance, doubling your production capacity and ambitioning to take a market by storm)ย
๐งฎ How ceramic membranes' higher flux results in a 4-1 better energetical ratio than polymeric onesย
๐ฌ How you can scientifically prove your plant to work over 20 years when your oldest reference is 6 years oldย
๐ How ceramic membranes may be easier to operate but also have their own threats, like the ceramic plates you may have at homeย
๐ How challenging it is to introduce new technology in the water treatment industry, where risk-taking isn't exactly embracedย
๐ค๐ป How the deal with Ovivo was built over time and sounded like a natural evolutionย
๐ค How that comes with its own challenge, by somehow becoming a competitor to the existing customer base in certain geographiesย
๐ Building a company that's here to stay, outpacing the market, taking calculated risks - and how it does not always turn well, innovation through implementation... and much more!
๐ฅ ... and of course, we concluded with the ๐ง๐๐ฅ๐๐ ๐๐๐ง๐ ๐ฆ๐ช๐๐จ๐ฉ๐๐ค๐ฃ๐จ ๐ฅย
โก๏ธ Get the Full Story (including an infographic and full transcript) ย ย
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