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Don't Write Your Business Book Until You've Done This First with Juliet Clark
Writing a book without a platform is like opening a shop in the middle of nowhere and wondering why nobody comes in.
If you've been thinking about writing a book for your business, this episode is going to stop you in your tracks. Not to talk you out of it, but to make sure that when you do it, it actually sells.
Juliet Clark has helped over 600 authors and entrepreneurs write and publish their books, and her take on the whole thing is refreshingly honest. For her, the book isn't the strategy, it's the bridge. And if the rest of the bridge isn't built yet, the book is just an expensive business card that nobody asked for.
In this conversation, Juliet and Samantha get into what most business owners get completely wrong before they even start writing. Why your platform has to come before your book and what that platform needs to look like. Why you'll probably make between one and three dollars per book sold and why that's completely fine if you understand how to use the book to build your business.
If a book is on your radar for 2026 or beyond, this is the episode you need to listen to before you write a single word.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- 03:59 - The most expensive shortcut you can take before writing a book
- 05:45 - What needs to be in place so the book generates revenue for your business
- 12:12 - What needs to exist before your book is worth writing
- 13:29 - How to repurpose content to build your platform and audience
- 18:31 - Eight questions you need to answer before writing a single word
- 19:56 - Why you should never skip straight to the launch
- 22:21 - Why your book needs to find the right people and what happens when it lands in the wrong hands
- 25:13 - How generosity can bring you better clients through your book
- 28:59 - The difference between sounding like an authority and desperately trying to convince people that you are one
RESOURCES:
The Perfect Reader Playbook - prpfree.com
WHERE TO FIND JULIET CLARK- Website: www.promoteprofitpublish.com
- LinkedIn: https://www.linkedin.com/in/julietdillonclark/
Got questions or want more business growth content? Follow us over at @thesamriley and @leonflitton
Ready to build a business that funds your life and doesn't run your life? Apply to join Scale With Soul here
View all episodes
By Samantha Riley
5
3030 ratings
Writing a book without a platform is like opening a shop in the middle of nowhere and wondering why nobody comes in.
If you've been thinking about writing a book for your business, this episode is going to stop you in your tracks. Not to talk you out of it, but to make sure that when you do it, it actually sells.
Juliet Clark has helped over 600 authors and entrepreneurs write and publish their books, and her take on the whole thing is refreshingly honest. For her, the book isn't the strategy, it's the bridge. And if the rest of the bridge isn't built yet, the book is just an expensive business card that nobody asked for.
In this conversation, Juliet and Samantha get into what most business owners get completely wrong before they even start writing. Why your platform has to come before your book and what that platform needs to look like. Why you'll probably make between one and three dollars per book sold and why that's completely fine if you understand how to use the book to build your business.
If a book is on your radar for 2026 or beyond, this is the episode you need to listen to before you write a single word.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- 03:59 - The most expensive shortcut you can take before writing a book
- 05:45 - What needs to be in place so the book generates revenue for your business
- 12:12 - What needs to exist before your book is worth writing
- 13:29 - How to repurpose content to build your platform and audience
- 18:31 - Eight questions you need to answer before writing a single word
- 19:56 - Why you should never skip straight to the launch
- 22:21 - Why your book needs to find the right people and what happens when it lands in the wrong hands
- 25:13 - How generosity can bring you better clients through your book
- 28:59 - The difference between sounding like an authority and desperately trying to convince people that you are one
RESOURCES:
The Perfect Reader Playbook - prpfree.com
WHERE TO FIND JULIET CLARK- Website: www.promoteprofitpublish.com
- LinkedIn: https://www.linkedin.com/in/julietdillonclark/
Got questions or want more business growth content? Follow us over at @thesamriley and @leonflitton
Ready to build a business that funds your life and doesn't run your life? Apply to join Scale With Soul here
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