In this interview, Steve Blank illustrates how startups can easily apply the customer development model. He also explains why startups not only need to create value but get attention.

In this interview, Andrew Warner explains step by step how you can be more persuasive and what is needed to get a yes from people, even if you are unknown.

In this interview, Eric Ries explains why being small is the perfect opportunity to learn as much as you can about your market and customers. He reveals the best way to apply the lean methodology and what things to avoid when talking to customers.

In this interview, Robert Brunner explains the reason why great design will make people love your company, and for a business to thrive you need to matter.

In this interview, Jon Steel breaks down the whole pitching process and what things should be avoided at all costs when preparing. We also talk about distractions and working in teams.

In this interview, Tim Van Damme gives real advice on what it takes to be a good a designer and freelancer. He also explains why being lazy is good.

In this interview, Nick Paulson reveals how he started learning development on the Mac and what's needed to be a good application developer.

In this interview, Alexander Osterwalder illustrates the importance of visually devising business models and why business plans are a waste of time.

In this interview, Andy Budd tells us the best practices to employ when building your site for your target audience, and what is needed to make your designs have a lasting impression.

In this interview, David Heinemeier Hansson reveals how he manages things on daily basis, why you should say no to most things, and how to go about running a successful company. He also emphasises the importance of focusing on things that don’t change.