Dose of Growth

If you're building or scaling a telehealth business, your creative strategy is either your biggest advantage — or your biggest blind spot.

In this episode of Dose of Growth, I sit down with Guido Silbert, head of Growth of Adplexity Social, to break down how the most sophisticated telehealth performance marketers are using competitive intelligence tools to find winning creatives, slash customer acquisition costs, and scale faster than their competitors.

Guido walks us through how Adplexity Social aggregates over 100 million ads in real time — giving marketers a deep look at what's actually working across telehealth verticals like weight loss, ED, and anti-aging. We get into hooks, landing pages, domain signals, multiple fan page strategies, and the AI-powered methods that reveal exactly how the top 1% of advertisers are operating.
Whether you're just launching your telehealth brand or optimizing a performance marketing operation at scale, this episode gives you an unfair advantage.

What you'll learn:
Why Facebook and Google's native ad libraries are not enough for serious competitive research
How to identify winning telehealth creatives before they go mainstream
The multiple fan page strategy top brands use to reduce account risk and expand reach
How to read domain activity and ad volume as scaling signals
What "creative lifecycle" means and how to use it to stay ahead of creative fatigue
How to build swipe files and plan creative variations using real competitive data
Where AI is taking ad intelligence — TikTok, creative generation, and beyond

Hosted by Mike Walton — a telehealth industry veteran with deep experience and an extensive network across the space — every episode is designed to give you actionable insights from the people shaping the future of telehealth.

🔗 Connect with Mike Walton on LinkedIn: https://www.linkedin.com/in/michael-d-walton/
🔗 Connect with Guido Silbert on LinkedIn: https://www.linkedin.com/in/guido-silbert-3894b25/
🔗 Explore Adplexity Social (50% OFF the First Month) : https://adplexity.io/aff/dose
Telehealth Board of Ads & Domains: https://app.adplexity.io/boards/shared/BpWdOn8GBdTZ2pfNcri0


Timestamps:
00:00 – Introduction: why performance marketers use spy tools
01:08 – Who uses Adplexity and why data matters
03:21 – Real-time data and the shift toward creative-driven marketing

06:50 – Why it beats platform ad libraries and how segmentation works
09:21 – Multi-account strategies and competitive positioning

11:32 – Demo: finding and analyzing telehealth campaigns
14:02 – How creatives are grouped, categorized, and compared

16:51 – Vertical breakdowns and detecting winning ads
19:21 – Landing pages, messaging, and creative trends

22:21 – Scaling signals: domains, volume, and performance metrics
27:25 – Strategy layer: swipe files, hooks, lifecycle, and insights

36:15 – Future roadmap, tools, and final takeaways

Telehealth and e-commerce are reshaping how modern businesses scale — and the biggest opportunities are coming from operators willing to move fast, stay lean, and outmaneuver legacy systems. TJ Ferrara, serial entrepreneur and digital health operator, breaks down how he went from building skate shops at 16 to scaling multi-million dollar brands across supplements, telehealth, and direct-to-consumer healthcare.

We cover telemedicine growth, patient acquisition, healthcare marketing, AI-driven automation, and why fractured systems in digital health are creating massive opportunities for new entrants. TJ also shares how purpose-driven branding, domain arbitrage, and niche audience ownership are helping smaller operators compete with companies like Hims and Ro.

If you're in telehealth, digital health, e-commerce, or performance marketing — this one is for you.

00:00 — From skate shop to serial entrepreneur
01:42 — The failed Navy SEAL path & early lessons
04:58 — Building and scaling e-commerce brands
08:12 — Entering telehealth and spotting the opportunity
12:36 — Why telehealth tech is broken (and lagging behind)
16:05 — Patient acquisition & healthcare marketing strategies
20:11 — Domain arbitrage and high-CTR campaigns
23:47 — Competing with Hims, Ro, and large incumbents
27:18 — GLP-1, men’s health, and emerging niches
30:22 — AI, automation, and the future of healthtech
34:10 — Purpose-driven branding that actually converts
38:02 — Advice for founders entering telehealth & DTC health

Enjoyed this episode? Leave a review — it helps more people find the show.

Follow Dose of Growth:

Instagram: https://www.instagram.com/doseofgrowth.official/
YouTube: https://www.youtube.com/@DoseofGrowth_official
Spotify: https://open.spotify.com/show/22Pe1zNVWmybUuJiSbe21Q?si=82956e5d59bc491d
Apple Podcasts: https://podcasts.apple.com/us/podcast/dose-of-growth/id1885883506

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Dose of Growth is where health, business, and personal evolution meet. Raw conversations with founders, practitioners, and innovators uncovering the strategies, mindsets, and systems behind sustainable success — from telehealth empires to peak performance and purpose.

Hosted by Mike Walton — a telehealth and digital health operator working across telemedicine, virtual care, and remote healthcare, focused on patient acquisition, healthcare marketing, online pharmacy, GLP-1 weight loss, and scaling healthtech and DTC healthcare platforms.

Affiliate marketing built the internet's biggest businesses. Now it's disrupting healthcare. James Van Elswyk — performance marketer and telehealth insider — breaks down how scrappy affiliates are outmaneuvering legacy players in one of the fastest-growing sectors in healthcare, and why the real money in telehealth isn't where most people are looking.

We cover GLP-1 and weight loss marketing, retention vs. acquisition strategy, how regulation is reshaping telehealth, and which overlooked niches are quietly building toward billion-dollar scale.

If you're in affiliate marketing, digital health, or performance marketing — this one is for you.

00:00 — James's background & transition into telehealth marketing

01:11 — How affiliate marketers are winning in telehealth

04:39 — GLP-1, weight loss, and the affiliate opportunity

06:47 — Telehealth brand strategy & market dynamics

09:03 — The origin of Geek Out events

13:31 — Telehealth's real-world impact on patients and marketers

15:11 — Why retention beats acquisition in telehealth

16:43 — Where the biggest telehealth opportunities are headed

22:04 — Affiliate marketers building their own telehealth brands

25:17 — Regulation, consolidation & what it means for operators

28:17 — What new entrants in telehealth should focus on first

30:17 — Closing thoughts & upcoming events

Enjoyed this episode? Leave a review — it helps more people find the show.

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Dose of Growth is where health, business, and personal evolution meet. Raw conversations with founders, practitioners, and innovators uncovering the strategies, mindsets, and systems behind sustainable success — from telehealth empires to peak performance and purpose.