Affiliate marketing built the internet's biggest businesses. Now it's disrupting healthcare. James Van Elswyk — performance marketer and telehealth insider — breaks down how scrappy affiliates are outmaneuvering legacy players in one of the fastest-growing sectors in healthcare, and why the real money in telehealth isn't where most people are looking.
We cover GLP-1 and weight loss marketing, retention vs. acquisition strategy, how regulation is reshaping telehealth, and which overlooked niches are quietly building toward billion-dollar scale.
If you're in affiliate marketing, digital health, or performance marketing — this one is for you.
00:00 — James's background & transition into telehealth marketing
01:11 — How affiliate marketers are winning in telehealth
04:39 — GLP-1, weight loss, and the affiliate opportunity
06:47 — Telehealth brand strategy & market dynamics
09:03 — The origin of Geek Out events
13:31 — Telehealth's real-world impact on patients and marketers
15:11 — Why retention beats acquisition in telehealth
16:43 — Where the biggest telehealth opportunities are headed
22:04 — Affiliate marketers building their own telehealth brands
25:17 — Regulation, consolidation & what it means for operators
28:17 — What new entrants in telehealth should focus on first
30:17 — Closing thoughts & upcoming events
Enjoyed this episode? Leave a review — it helps more people find the show.
—----------------------------------------------------------------------------------------------------------------------
Dose of Growth is where health, business, and personal evolution meet. Raw conversations with founders, practitioners, and innovators uncovering the strategies, mindsets, and systems behind sustainable success — from telehealth empires to peak performance and purpose.
