Clinical Content Development & marketing is a special and growing sector of the healthcare industry that offers an interesting opportunity for Pharmacists as subject matter experts on medication information, management, and authority.  Clinical Content Marketing delivers something of value to the public in a manner that is likely to inspire confidence in the practitioner, fuel informed word-of-mouth or referrals, and connect and engage the reader. It also plays an important role in being seen (and found) by patients using various Internet search engines.

The Pharmacy Podcast Network is part of the ‘parent company’ the Pharmacy Publishing Network & will be expanding its Clinical Content Marketing & Management Programs. If you’re interested in working with the PPN please contact us: [email protected]

Today’s podcast is about a dynamic Clinical Content Marketing duo:

Brooke & Ashley Barlow

Dr. Ashley and Dr. Brooke Barlow are originally from the Philadelphia Pennsylvania and are a set of triplets including Danielle Barlow, who’s perusing a different profession. Brooke & Ashley graduated with their PharmD degrees from from Jefferson College of Pharmacy. 

Ashley’s is interested in cardiology, oncology, and critical care along with a goal to pursue a career in academia. Beyond her passion for pharmacy, she enjoys getting creative in the kitchen cooking healthy meals, putting her strength to the test with weight lifting, and exploring different landmarks while shooting photographs. 

Brooke’s current interests include Critical Care, Infectious Disease, Oncology. Her interests outside of pharmacy include fitness, healthy cooking, photography, and twitter!  Together they’ve become most known for their love of teaching clinical pearls & creating infographics that are frequently used throughout the FOAM ED community.

Find them on Twitter: @theABofPharmaC

“For the love of teaching clinical pearls & infographics ll  @JeffersonUniv  Grads II PGY2 Pharmacy Residents II  @UK_Healthcare  &  @MDAndersonNews”

Connect w/ Dr. & Dr. Barlow:

Brooke Barlow, PharmD

https://www.linkedin.com/in/brooke-barlow-pharmd-889869171/

Ashley Barlow, PharmD

https://www.linkedin.com/in/ashley-barlow-pharmd-b48644110/

This episode is sponsored by the UltiGuard Safe Pack.

The UltiGuard Safe Pack is the only pen needle product that comes with an all-in-one sharps container. Learn more about why UltiGuard Safe Pack is the best choice for your patients and your pharmacy. Learn more UltiGuard Safe Pack https://www.ulticare.com/ultiguard-safe-pack/podcast 

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