Full show notes: https://dyf.link/episode141

In this episode, I discuss two major marketing mistakes freelancers often make — expecting clients to be free and not knowing your numbers.

You'll learn how these misconceptions can drastically impact your business and the actionable steps you can take to avoid them.

This episode will help if you're struggling to get consistent clients or want to improve your business efficiency and profitability.

I also talk about:

• The true cost of acquiring clients and why expecting them to be free can hurt your business
• The importance of tracking and understanding your numbers to gain control over your client acquisition process
• How opportunity cost plays a crucial role in your lead generation efforts
• Practical strategies to shift your mindset and approach with client acquisition
• Actionable tips to optimize your marketing efforts and ensure you’re not undervaluing your time and resources

Tune in to discover how these insights can transform your freelance business and set you on a path to greater success and stability.

Check out our free “Charge What You’re Worth” Course at https://dyf.link/offer

Full show notes: https://dyf.link/episode140

In this episode, I talk about the big mistakes freelancers and agency owners make when they delegate work to team members — and how to fix them.

You’ll also learn the things you can (and should) delegate to other team members to free up your valuable time.

This episode will help if you’re new to delegation or making one of these mistakes and want to delegate effectively.

I also talk about:

• The importance of delegation in scaling your freelance business and achieving greater profitability and flexibility
• Common misconceptions about delegation and how they can hinder growth and efficiency
• Practical examples of incorrect freelancer delegation and their implications
• The concept of "secret sauce" and how to leverage it in your delegation process
• Actionable steps for reducing variability and delegating recurring tasks effectively

Check out our free “Charge What You’re Worth” Course at https://dyf.link/offer

Full show notes: https://dyf.link/episode139

In this episode, I explain the differences between being a freelancer or an agency owner and why it’s important to choose one of these business models.

Both options have their pros & cons, and it depends on which path suits you best.

I’ll show you how you can make the right decision based on your lifestyle and business goals.

I also talk about:

• Creating effective strategies that work for your goals
• Resources for informed decision-making and business development
• Key considerations for scaling fulfillment and lead generation
• How your business decisions impact your long-term goals
• Insights into lifestyle flexibility, income potential, and business growth

Check out our free “Charge What You’re Worth” Course at https://dyf.link/offer

Full show notes: https://dyf.link/episode138

Today, I’m sharing the 3 “pillars” of a successful freelancing business and the common areas where I see bottlenecks in each pillar.

If you’re feeling stuck in your freelancing business, in this episode I’ll show you how to navigate these bottlenecks.

And if you want to earn more, have more lifestyle freedom, or scale your business, you’ll want to listen to this episode.

I also talk about:

• Why you shouldn’t try to outsource your “secret sauce”
• How to design your business so you can step away from low-paying tasks
• Using “micro-engagements” with clients to lead to bigger and higher-paying projects
• Reducing your project to project variability
• How your offer can do most of the “selling” for you

Check out our free “Charge What You’re Worth” Course at https://dyf.link/pricingcourse.

Links & resources can be found on the show notes page: https://dyf.link/episode137

Check out Focusmate (3 free sessions a week): https://dyf.link/focusmate

Today, I’m talking to Taylor Jacobson From Focusmate.

Taylor is the founder of Focusmate.com, the platform for virtual coworking sessions designed to help you focus and get anything done.

(Focusmate is also Zach’s secret superpower for doing crap he reeeallly doesn’t want to do 😂)

In today’s episode, we talk about how freelancers can create the life of their dreams and accomplish goals beyond what they thought was possible.

We also talk about:

• The value of small improvements and incremental gains when working toward our goals
• Our entrepreneurial experiences with neurodivergence and embracing our individuality
• Why it’s necessary to prioritize progress over perfection
• How to use Focusmate to overcome procrastination and maximize your productivity
• The psychological benefits of starting small and building momentum

Check out Focusmate and get 3 free sessions every week: https://dyf.link/focusmate

Links & resources can be found on the show notes page: https://dyf.link/episode136

Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

• Reflecting on Maia’s journey to success and achieving a 6-figure business
• Starting small and the power of minimalism in birthing impactful ventures
• The importance of feedback loops and the art of refining ideas through initial experimentation

Coaching highlights from today’s episode:

• The transformative power of belief, both in oneself and in the potential of others, as a catalyst for achievement
• Simplicity and focus in the pursuit of ventures and achieving results with minimal resources
• Reflecting on the journey, overcoming challenges, and celebrating milestones along the way

Original coaching call recording date: 12/04/2023

Check out the DYF Accelerator Community at dyf.link/community

Links & resources can be found on the show notes page: https://dyf.link/episode135

Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

• Planning a vacation and being able to take time away from work
• Maia reflects on the growth of her business, from initially having zero leads to now managing an overflow of leads
• Considering a new client interaction model involving applications rather than sales calls

Coaching highlights from today’s episode:

• Structure offerings in a way that emphasizes limited availability, similar to cohort-based courses with specific enrollment periods
• Set limits on concurrent projects to avoid feeling overwhelmed and ensure that quality is maintained
• Streamline processes like discovery calls and move towards a more direct approach as authority and reputation grow

Original coaching call recording date: 12/01/2023

Check out the DYF Accelerator Community at dyf.link/community

Links & resources can be found on the show notes page: https://dyf.link/episode134

Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

• Adjusting her coaching program to include more coaching calls and tailored homework assignments
• Potential challenges of working with clients who have zero social media following and limited business skills
• The need for specific KPIs and checklists for effective social media engagement

Coaching highlights from today’s episode:

• The importance of niche-based coaching and course offerings
• How to approach a blended coaching and course model
• Create actionable checklists for both weekly and daily social media engagement tasks

Original coaching call recording date: 11/24/2023

Check out the DYF Accelerator Community at dyf.link/community

Links & resources can be found on the show notes page: https://dyf.link/episode133

Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

• Process optimization and streamlining the flow of potential customers
• Building a strong team and trusting team members to take on more responsibility within the business
• The positive business impact of investing in and coaching her team

Coaching highlights from today’s episode:

• The gradual approach to delegation, allowing team members to take on increasing levels of responsibility over time
• A clear framework for determining when team members are ready to take on greater responsibilities
• The significance of establishing authority with clients

Original coaching call recording date: 11/17/2023

Check out the DYF Accelerator Community at dyf.link/community

Links & resources can be found on the show notes page: https://dyf.link/episode132

Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months?

Follow their journey through the ups and downs and watch them grow!

Milestones from today’s episode:

• A minimalist approach to offerings, focusing on providing valuable resources and services while keeping things simple
• Maia discusses her long-term plans of nurturing community members toward high-ticket offers
• The balance between offering valuable content for free and creating paid offerings

Coaching highlights from today’s episode:

• The value of paid offerings and charging for services can lead to a greater commitment from clients
• Offering lifetime access to workshop recordings and additional resources as a valuable upsell
• Promoting high-ticket coaching offers while maintaining transparency about limited availability

Original coaching call recording date: 11/10/2023

Check out the DYF Accelerator Community at dyf.link/community