Inside the Network

Doug Merritt: Creating a decacorn in Splunk and identifying trends


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In this episode we have a special guest - Doug Merritt - who has shaped not a unicorn but a decacorn - a company valued at more than $10 billion. As the former CEO of Splunk, he steered this big data company to extraordinary heights. In just six years under Doug's leadership, Splunk's market cap soared past $25 billion, and its annual recurring revenue skyrocketed from $200 million to a staggering $3 billion. At its peak, over 50% of Splunk revenues came from security applications.


Doug's journey began as a coder and developer before transitioning to sales leadership and eventually CEO of a publicly traded company. His entrepreneurial roots trace back to founding a company called Icarian, which was acquired by WorkStream. He then went on to hold senior management positions at tech giants like Cisco, SAP, and PeopleSoft. Today Doug is the Chairman and CEO of Aviatrix, a secure cloud networking leader that has raised over $350 million in venture funding and serves over 500 global customers.


Throughout his time at Splunk, Doug hired, mentored, and promoted well-known executives in the infrastructure and cyber industry, from Haiyan Song to Jason Child to Snehal Antani. In this episode, Doug discusses what he looks for in executives, how he evaluates their ability to succeed, and what founders should keep in mind when building their leadership teams. As the CEO of Splunk, Doug led several acquisitions including SignalFx and Phantom Cyber. On Inside the Network, he shares how founders should think about M&A and what they need to do to achieve successful exits. In our conversation, we'll explore Doug's career evolution, insights from his founder experience, and key lessons learned while scaling Splunk into a decacorn. We'll also discuss his current role at Aviatrix and his vision for the future of cloud technology and generative AI.

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