We have a candid conversation with Douglas Coupland asking the question 'You know how to use Photoshop?!' This is part of an exciting new collaboration between one of Canada's best known designers and authors, Douglas Coupland and Canada's number one brand, Roots.

We have a candid conversation with Douglas Coupland asking the question 'What is your favourite Pantone colour?' This is part of an exciting new collaboration between one of Canada's best known designers and authors, Douglas Coupland and Canada's number one brand, Roots.

We have a candid conversation with Douglas Coupland asking the question 'Can you judge a book by its cover?' This is part of an exciting new collaboration between one of Canada's best known designers and authors, Douglas Coupland and Canada's number one brand, Roots.

We have a candid conversation with Douglas Coupland asking the question 'Do you think about what your characters wear?' This is part of an exciting new collaboration between one of Canada's best known designers and authors, Douglas Coupland and Canada's number one brand, Roots.

We have a candid conversation with Douglas Coupland asking the question 'Where will fashion be 100 years from now?' This is part of an exciting new collaboration between one of Canada's best known designers and authors, Douglas Coupland and Canada's number one brand, Roots.

We have a candid conversation with Douglas Coupland asking the question 'When did you first discover Roots?' This is part of an exciting new collaboration between one of Canada's best known designers and authors, Douglas Coupland and Canada's number one brand, Roots.

Influenced by modern technology and looking toward the future, Douglas Coupland presents his initial designs for the Roots x Douglas Coupland collection to the team at Roots.

Thoughts from designer Douglas Coupland and Roots Co-founder Michael Budman about embarking on a new collaboration for Roots, Roots x Douglas Coupland. Both speak about the effort to help define the Canadian identity for a new era.

An exciting new collaboration between one of Canada's best known designers and authors, Douglas Coupland and Canada's number one brand, Roots. This is just the beginning, with a microsite, pop up stores, clothing and more to come.

Sealed in a sterile white room, author and artist Douglas Coupland is bombarded with a series of questions designed to gain some insight into his thought processes and his new novel, GENERATION A. Intermittently punctuated by advertising for a television news team and a mysterious drug, both of which feature in his novel, the film covers a wide and seemingly random range of topics, from Couplands working methods, to his favourite letter of the alphabet. The film tries to mirror the novels fragmented structure while offering an unguarded window into a celebrated thinker, artist, and cultural icon.