On this week's episode we're joined by Luke Bailey (@imbadatlife) , co-host of The Content Mines podcast and someone who actually has a "day job". We talk about our experiences working in several #content factories, as we ask ourselves - what *is* content, actually? At a time when everything from news and art, to games and entertainment, are organised through platforms, is a better term needed to differentiate creative output in digital space? And, crucially, how is human communication affected by the abundance of content, optimised specifically to please Mark Zuckerberg?