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Title: HBR's 10 Must Reads on Strategic Marketing
Author: Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld
Narrator: Susan Larkin, Bernard Setaro Clark
Format: Unabridged
Length: 6 hrs and 47 mins
Language: English
Release date: 08-04-15
Publisher: Audible Studios
Ratings: 4 of 5 out of 163 votes
Genres: Business, Marketing
Publisher's Summary:
New from the best-selling HBR's 10 Must Reads series. Stop pushing products - and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles.