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Title: The Effortless Experience
Subtitle: Conquering the New Battleground for Customer Loyalty
Author: Matthew Dixon, Nick Toman, Rick DeLisi
Narrator: Rick DeLisi, Matthew Dixon
Format: Unabridged
Length: 6 hrs and 37 mins
Language: English
Release date: 09-20-13
Publisher: Gildan Media, LLC
Ratings: 4.5 of 5 out of 146 votes
Genres: Business, Marketing
Publisher's Summary:
From the author of the acclaimed Wall Street Journal best seller, The Challenger Sale
Conventional wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations.