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We just watched a room full of nurse practitioners and physician assistants realize they don’t have to practice medicine the way they’ve been told and that shift is the heart of what we’re talking about today. Coming off our second annual DPC Launchpad conference, we’re processing what we learned, what surprised us, and what we think is changing inside the direct primary care movement for advanced practice providers.

We break down the real-world wins and limitations of hosting a DPC conference on a cruise ship, then get into the most useful “steal this” ideas we’re bringing back to our own membership-based primary care clinics. That includes simple visibility changes like posting a menu of services, a memorable clinical tool that lit up the room (the sphenocath for migraines), and the operational relief that can come from delegating smarter, like hiring a virtual assistant for marketing and organization.

We also talk about why the content matured this year: bringing in experts who live in the business trenches, not just clinicians. Website design, bookkeeping, malpractice and business insurance, AI, and marketing show up as make-or-break skills for DPC sustainability. Then we look ahead to Austin, Texas and what we want to build next: hands-on skills workshops, cybersecurity, tax strategy, retirement planning, exit planning, HR and hiring, plus a bigger push into B2B direct primary care for employers.

If you’re curious about starting a direct primary care practice, already running one, or trying to grow beyond word-of-mouth, you’ll leave with concrete next steps and a clearer picture of what “better” can look like. Subscribe, share this with a colleague, and leave a review, then tell us what topic you want us to tackle next.

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