DPC Life: Direct Primary Care Podcast

DPC Life: Direct Primary Care Podcast

By Anne Gonzalez, MDMedicineHealth & Fitness
Download on the App Store

DPC Life: Direct Primary Care Podcast episodes

  • Why Hiring a Marketing Company First Was the Wrong Move and What to Do Instead When You Launch Your Practice - Part 2

    In Part 2 of our conversation with Dr. Janeeka Benoit, we get into the marketing side: why the copy she paid for did not sound like her, how she nurtures leads from her free body composition quiz, what she does with every business card she collects, and how a business coach helped her work through the mind drama that was holding her back.

    • Why should you write your own messaging instead of outsourcing it?

    • How do you nurture leads who are not ready to join yet?

    • What system should you use to follow up after networking events?

    • How do you get past the thoughts telling you you're not good enough?

    🎧 Haven't listened to Part 1 yet?

    Listen to Part 1 here:


    📖 Want the full conversation?

    Full show notes and transcript: https://dpclife.com/post/57-janeeka-benoit 


    🎁 Free Direct Primary Care Resources

    Explore free resources for physicians getting started with Direct Primary Care:

    https://dpclife.com/start

    Join the DPC Life Community: https://dpclife.com/club


    Is your DPC practice reaching its full potential?

    Take the free, 2-minute Quick Practice Audit from Harmony Ops to identify opportunities to improve your practice systems, patient acquisition, and growth.

    Take the Quick Practice Audit here: https://24-7-bot.harmonyopsfordpc.com/audit


    💬 Enjoy This Episode?

    • Follow the DPC Life Podcast on your favorite podcast platform.

    • Leave a review or comment. It helps other Direct Primary Care physicians discover the show.

    • Share this episode with a physician who may find Dr. Benoit's story helpful.


    Connect with DPC Life

    • Website: https://dpclife.com

    • Instagram: https://www.instagram.com/dpclife/

    • Facebook: https://www.facebook.com/dpclife

    • LinkedIn: https://www.linkedin.com/showcase/dpc-life-podcast

    • YouTube: https://youtube.com/@thedpclifepodcast

    Connect with Anne: https://www.linkedin.com/in/anne-gonzalez-dpc/

    Follow the show and join the DPC Life Community: https://dpclife.com


    24 min
  • Why Hiring a Marketing Company First Was the Wrong Move and What to Do Instead When You Launch Your Practice - Part 1

    What happens when you stop taking the lower rate and start setting your own? Dr. Janeeka Benoit is an internal medicine and sports medicine board, based in Murfreesboro, Tennessee, and running a fully telehealth practice called Invessel. She got there by way of locums work, three months at a time away from home, with rates that kept dropping no matter how hard she negotiated.


    Her fiance asked the obvious question: why not start your own practice? She already did telehealth, so she built hers without a brick and mortar. Today she is licensed in 12 states, though most of her patients come from her own community, and she works with high-achieving women navigating midlife and metabolic health.


    In this conversation with Dr. Anne Gonzalez, she gets specific about the parts most physicians skip: how to network without a clinic, how to ask for referrals even when you think the answer is no, why she scrapped the copy she paid a marketing company to write, and the mind drama that nearly kept her from launching at all.


    IN THIS EPISODE

    • How do you start a telehealth practice without a brick and mortar office?

    • How do you find patients locally when your practice is fully virtual?

    • How do you ask for referrals, and who should you be asking?

    • Why did hiring a marketing company not work, and what did she do instead?

    • How do you handle imposter syndrome when you are starting a practice?

    • What do you actually do with the business cards you collect at networking events?


    If you're a physician thinking about telehealth, figuring out your messaging, or stuck on who you are to be doing this at all, this conversation is one you'll want to hear.


    About Dr. Janeeka Benoit

    Dr. Janeeka Benoit is an internal medicine physician and fellowship-trained sports medicine physician in Murfreesboro, Tennessee, and the founder of Invessel, a fully telehealth practice focused on metabolic health for high-achieving women in midlife. The name stands for invest in vessel, meaning your mind, body, and spirit. She graduated in 2021, worked as a locums physician in primary care, sports medicine, and hospitalist medicine, and is licensed in 12 states. She is currently pursuing obesity medicine certification and also does sports medicine telehealth.

    • Website: https://invesselhealth.com/

    • Instagram: https://www.instagram.com/drjaneekabenoit_do

    • FB: https://www.facebook.com/profile.php?id=100071327050707

    • TikTok: https://www.tiktok.com/@drjaneekabenoit_do


    Full show notes and transcript: https://dpclife.com/post/57-janeeka-benoit 

    Follow the show and join the DPC Life Community: https://dpclife.com

    Direct Primary Care resources: https://dpclife.com/start


    ENJOY THIS EPISODE?

    • Leave us a review on Apple Podcasts or Spotify. It genuinely helps other Direct Primary Care physicians find the show.

    • Share with any physician who is working on their messaging or thinking about a practice without a brick and mortar office.

    • Subscribe so you do not miss the next episode.


    Is your DPC practice reaching its full potential?

    Take the free, 2-minute Quick Practice Audit from Harmony Ops to identify opportunities to improve your practice systems, patient acquisition, and growth.


    Take the Quick Practice Audit here: https://24-7-bot.harmonyopsfordpc.com/audit


    Connect with DPC Life

    • Website: https://dpclife.com

    • Instagram: https://www.instagram.com/dpclife/

    • Facebook: https://www.facebook.com/dpclife

    • LinkedIn: https://www.linkedin.com/showcase/dpc-life-podcast

    • YouTube: https://youtube.com/@thedpclifepodcast


    Connect with Anne: https://www.linkedin.com/in/anne-gonzalez-dpc/

    Follow the show and join the DPC Life Community: https://dpclife.com


    27 min
  • How to Launch a Telehealth Direct Primary Care Practice While Still Working in the ER: What Dr. Christina Long Learned in Year One - Part 2

    In Part 2 of our conversation with Dr. Christina Long, we get into the operations behind a cash-based telehealth practice: the EHR that was not built for compound pharmacies, the rules on shipping and administering compounded medications, how she prices her annual membership, and what she would tell a physician starting telehealth today.

    • Why do most EHRs struggle with compound pharmacy prescribing?

    • What are the rules for 503A and 503B compounded medications?

    • How do you price a concierge membership when online competitors charge $100 a month?

    • What are the first steps to starting your own telehealth practice?

    🎧 Haven't listened to Part 1 yet?

    Listen to Part 1 here:


    📖 Want the full conversation?

    Read the full show notes and transcript here:

    https://dpclife.com/post/episode56-christina-long-telehealth

    Follow the show and join the DPC Life Community: dpclife.com

    Direct Primary Care resources: https://dpclife.com/start

    Practice Audit: https://24-7-bot.harmonyopsfordpc.com/audit


    🚀 Pre-launch or in your first year of Direct Primary Care?

    The Early Practice Plan is the Harmony Ops program I built for physicians who are still figuring out the systems, the messaging, and the day-to-day of running a new practice. You get operations, patient flow, CRM, and the marketing foundation that carries you through year one. $99 per 28 days for your first three billing cycles, then $349/cycle.

    New to Direct Primary Care or just getting started? Check out the Early Practice Plan.

    👉 https://bot.harmonyopsfordpc.com/earlypp-page

    Connect with DPC Life

    • Website: ⁠https://dpclife.com⁠

    • Instagram: ⁠https://www.instagram.com/dpclife/⁠

    • Facebook: ⁠https://www.facebook.com/dpclife⁠

    • LinkedIn: ⁠https://www.linkedin.com/showcase/dpc-life-podcast⁠

    • YouTube: ⁠https://youtube.com/@thedpclifepodcast⁠

    Connect with Anne: ⁠https://www.linkedin.com/in/anne-gonzalez-dpc/⁠

    Follow the show and join the DPC Life Community: ⁠https://dpclife.com/club⁠


    24 min
  • How to Launch a Telehealth Direct Primary Care Practice While Still Working in the ER: What Dr. Christina Long Learned in Year One - Part 1

    What does it actually cost to start a telehealth practice, and what do the Facebook groups forget to tell you? Dr. Christina Long is an emergency medicine physician in Utah who opened The Bougie Bee in January after years of academic medicine in Chicago and a side gig with a telemedicine company that paid her $5 or $6 per patient. She calls that old setup an online pill mill, and she built her own practice to get away from it.


    She is licensed in 25 states, runs the whole practice herself out of a home office with a pink mini fridge, and hit her first-year goal of 30 patients within months. Along the way she bombed a Texas law exam, got banned by Meta for using the word tirzepatide, got banned from Google Ads for the word telemedicine, and found out she needed a $3,300 certification she had never heard of.


    IN THIS EPISODE

    • How do you start a telehealth practice as a physician with no roadmap?

    • How many state medical licenses do you actually need, and what do they cost?

    • What is the Interstate Medical Licensure Compact, and which states are hardest?

    • How do you find patients for a cash-based practice without paid advertising?

    • Why did Meta and Google ban her ads, and what is LegitScript certification?

    • What should you look out for before you sign with a telemedicine company?


    If you're a physician thinking about telehealth, a cash-based practice, or anything outside the traditional clinic model, this conversation is one you'll want to hear.


    About Dr. Christina Long

    Dr. Christina Long is an emergency medicine physician in Utah and the founder of The Bougie Bee, a concierge telehealth practice she opened in January.

    • Website: https://www.thebougiebeemd.com/

    • Instagram: @thebougiebeemd

    • Facebook: https://www.facebook.com/TheBougieBeeMD/


    Full show notes and transcript: https://dpclife.com/post/episode56-christina-long-telehealth

    Follow the show and join the DPC Life Community: dpclife.com

    Direct Primary Care resources: https://dpclife.com/start

    Practice Audit: https://24-7-bot.harmonyopsfordpc.com/audit


    ENJOY THIS EPISODE?

    • Leave us a review on Apple Podcasts or Spotify. It genuinely helps other Direct Primary Care physicians find the show.

    • Share with any physician who is curious about telehealth or building a practice outside the traditional clinic model.

    • Subscribe so you do not miss the next episode.


    🚀 Pre-launch or in your first year of Direct Primary Care?

    The Early Practice Plan is the Harmony Ops program I built for physicians who are still figuring out the systems, the messaging, and the day-to-day of running a new practice. You get operations, patient flow, CRM, and the marketing foundation that carries you through year one. $99 per 28 days for your first three billing cycles, then $349/cycle.

    New to Direct Primary Care or just getting started? Check out the Early Practice Plan.

    👉 https://bot.harmonyopsfordpc.com/earlypp-page


    Connect with DPC Life

    • Website: https://dpclife.com

    • Instagram: https://www.instagram.com/dpclife/

    • Facebook: https://www.facebook.com/dpclife

    • LinkedIn: https://www.linkedin.com/showcase/dpc-life-podcast

    • YouTube: https://youtube.com/@thedpclifepodcast


    Connect with Anne: https://www.linkedin.com/in/anne-gonzalez-dpc/

    Follow the show and join the DPC Life Community: https://dpclife.com/club


    25 min
  • The Bad Business Decisions That Built a 1,500-Patient Direct Primary Care Practice with Dr. Charles Opperman - Part 2

    In Part 2 of our conversation with Dr. Charles Opperman, we cover how his gold tier visit fee works, how he helps patients choose the right membership tier, and how he sets boundaries around 24/7 cell phone access.

    • How do you help patients choose between Direct Primary Care membership tiers?

    • Should you let patients sign up at a meet and greet?

    • How do you set boundaries with 24/7 access in Direct Primary Care?


    🎧 Haven't listened to Part 1 yet? Listen to Part 1 here: ⁠https://open.spotify.com/episode/2pdzl9zUYifDlKO9eR7M3Q?si=vMn78_f3RcWDCgg1_35drg⁠


    📖 Want the full conversation? Read the full show notes and transcript here:

    https://dpclife.com/post/episode55-charles-opperman



    🎁 Free Direct Primary Care Resources

    Explore free resources for physicians getting started with Direct Primary Care: https://dpclife.com/startPractice Audit: https://24-7-bot.harmonyopsfordpc.com/audit

    🚀 Join the DPC Life Community

    Want more support, resources, and conversations for physicians building their Direct Primary Care practice?

    Join the DPC Life Community: https://dpclife.com/club


    ENJOY THIS EPISODE?

    • Leave us a review on Apple Podcasts or Spotify. It genuinely helps other Direct Primary Care physicians find the show.

    • Share with any physician who is rethinking how to price their Direct Primary Care memberships.

    • Subscribe so you do not miss the next episode.


    🚀 Pre-launch or in your first year of Direct Primary Care?

    The Early Practice Plan is the Harmony Ops program I built for physicians who are still figuring out the systems, the messaging, and the day-to-day of running a new practice. You get operations, patient flow, CRM, and the marketing foundation that carries you through year one. $99 per 28 days for your first three billing cycles, then $349/cycle.


    New to Direct Primary Care or just getting started? Check out the Early Practice Plan. 👉 https://bot.harmonyopsfordpc.com/earlypp-page


    Connect with DPC Life

    • Website: ⁠https://dpclife.com⁠

    • Instagram: ⁠https://www.instagram.com/dpclife/⁠

    • Facebook: ⁠https://www.facebook.com/dpclife⁠

    • LinkedIn: ⁠https://www.linkedin.com/showcase/dpc-life-podcast⁠

    • YouTube: ⁠https://youtube.com/@thedpclifepodcast⁠


    Connect with Anne: ⁠https://www.linkedin.com/in/anne-gonzalez-dpc/⁠

    Follow the show and join the DPC Life Community: ⁠https://dpclife.com/club⁠


    30 min
  • The Bad Business Decisions That Built a 1,500-Patient Direct Primary Care Practice with Dr. Charles Opperman - Part 1

    Is age-based pricing really the only way to run a Direct Primary Care practice? Dr. Charles Opperman, internist and founder of Simplicity Health in Ohio, didn't think so. He planned his Direct Primary Care practice during COVID while his hospital system made him sit in an empty office from 8:00 to 5:00, and he built it on memberships priced by access instead of age.


    Six years later, Simplicity Health has 1,500 patients and four physicians, even after an online post about his tiered model drew comments saying it was "certain to fail." His approach charges more for cell phone access and a concierge tier, not for being older, so an 80-year-old who never texts isn't paying more than a 30-year-old who does.


    After his DPC Summit talk on running a thriving practice while making "bad business decisions," Dr. Anne Gonzalez sat down with him to answer the questions other physicians sent in about his tiers, his concierge option, how he pays and recruits physicians, and the mistakes he'd avoid if he started over.


    IN THIS EPISODE

    • What is tiered Direct Primary Care pricing, and how is it different from age-based pricing?

    • How do you decide what to charge for cell phone access?

    • Why add a concierge tier to a Direct Primary Care practice?

    • How do you keep track of multiple membership tiers?

    • What pricing mistakes should new Direct Primary Care practices avoid?

    • How do you recruit physicians to a growing Direct Primary Care practice?

    • Should a Direct Primary Care practice use the word "concierge" in its marketing?


    If you're a physician launching or growing a Direct Primary Care practice and figuring out how to price your memberships, this conversation is one you'll want to hear.


    About Dr. Charles Opperman

    Dr. Charles Opperman is an internal medicine physician and the owner and founder of Simplicity Health Direct Primary Care in Ohio, which he opened in 2020.

    • Email: [email protected]
    • Website: https://www.simplicityhealthdpc.com/
    • IG: https://www.instagram.com/simplicityhealthdpc
    • FB: https://www.facebook.com/SimplicityHealthDPC/


    Full show notes and transcript: dpclife.com/episode/55-charles-opperman

    Follow the show and join the DPC Life Community: https://dpclife.com/club

    Direct Primary Care resources: https://dpclife.com/startPractice Audit: https://24-7-bot.harmonyopsfordpc.com/audit

    ENJOY THIS EPISODE?

    • Leave us a review on Apple Podcasts or Spotify. It genuinely helps other Direct Primary Care physicians find the show.

    • Share with any physician who is rethinking how to price their Direct Primary Care memberships.

    • Subscribe so you do not miss the next episode.


    🚀 Pre-launch or in your first year of Direct Primary Care?

    The Early Practice Plan is the Harmony Ops program I built for physicians who are still figuring out the systems, the messaging, and the day-to-day of running a new practice. You get operations, patient flow, CRM, and the marketing foundation that carries you through year one. $99 per 28 days for your first three billing cycles, then $349/cycle.


    New to Direct Primary Care or just getting started? Check out the Early Practice Plan. 👉 https://bot.harmonyopsfordpc.com/earlypp-page


    Connect with DPC Life

    • Website: https://dpclife.com

    • Instagram: https://www.instagram.com/dpclife/

    • Facebook: https://www.facebook.com/dpclife

    • LinkedIn: https://www.linkedin.com/showcase/dpc-life-podcast

    • YouTube: https://youtube.com/@thedpclifepodcast


    Connect with Anne: https://www.linkedin.com/in/anne-gonzalez-dpc/

    Follow the show and join the DPC Life Community: https://dpclife.com/club


    23 min
  • From Starting a DPC Practice From Scratch to Taking Over an Existing One: Dr. Amber Price's Unconventional Journey - Part 2

    In Part 2 of our conversation with Dr. Amber Price, we continue the discussion about rebuilding a Direct Primary Care practice, the lessons learned along the way, and what physicians can take away from her experience.


    🎧 Haven’t listened to Part 1 yet?

    Listen to Part 1 here: https://open.spotify.com/episode/1h1K1TDTggSeOXjosAI3um?si=8fdfd4fc78ba4ae4


    📖 Want the full conversation? Read the full show notes and transcript here: https://dpclife.com/post/episode54-amber-price-rebuilding-a-dpc-practice


    🎁 Free Direct Primary Care Resources

    Explore free resources for physicians getting started with Direct Primary Care: DPC Life: Free Tools & Support for Every Stage of Your Practice


    🚀 Join the DPC Life Community

    Want more support, resources, and conversations for physicians building their Direct Primary Care practice?


    Join the DPC Life Community: https://dpclife.com/club


    💬 Enjoy This Episode?

    • Follow the DPC Life Podcast on your favorite podcast platform.

    • Leave a review or comment—it helps other Direct Primary Care physicians discover the show.

    • Share this episode with a physician who may find Dr. Amber's story helpful.


    🔗 Connect with DPC Life

    Website: https://dpclife.com

    Instagram: https://www.instagram.com/dpclife/

    Facebook: https://www.facebook.com/dpclife

    LinkedIn: https://www.linkedin.com/showcase/dpc-life-podcast

    YouTube: https://youtube.com/@thedpclifepodcast


    31 min
  • From Starting a DPC Practice From Scratch to Taking Over an Existing One: Dr. Amber Price's Unconventional Journey

    What happens when you build the Direct Primary Care practice you always wanted and then life forces you to start over?


    Dr. Amber Price, a pediatrician, began building her Direct Primary Care practice before she even finished residency. What started as an idea she sketched out during a two-week vacation eventually became a thriving pediatric practice built slowly, organically, and almost entirely through community connections.


    But her journey didn't follow a straight path.


    After building her practice, major changes in her personal and professional life led her away from what she had created. Years later, an unexpected opportunity and one joking question to a neurosurgeon opened the door to something she never expected: taking over an existing pediatric practice and becoming its operating physician.


    So what happens when a Direct Primary Care physician takes over an existing practice? Can you successfully transition to another doctor's patients? What should you consider when buying or acquiring a practice? And how can relationships and unexpected collaborations create opportunities you never saw coming?


    IN THIS EPISODE

    • Starting a DPC during residency and using the fourth year of a PACE program to build the foundation

    • Growing a home-based pediatric practice organically through mom groups, doulas, midwives, and chiropractors

    • Why Amber never paid for marketing and never turned down a meeting (and how one prenatal lactation consult turned into twin newborn patients)

    • The unexpected partnership with a neurosurgeon that made a full cross-country practice acquisition possible

    • The nonprofit and wellness community vision she's rebuilding under the same roof as a midwife and a compounding pharmacy


    If you're a physician considering launching a Direct Primary Care practice or wondering what the next chapter of your practice could look like this conversation is one you'll want to hear.



    Full show notes and transcript: dpclife.com/episodes/ep54-amber-price-rebuilding-a-dpc-practice

    Follow the show and join the DPC Life Community: https://dpclife.com/club

    DPC resources: https://dpclife.com/start


    ENJOY THIS EPISODE?

    • Leave us a review on Apple Podcasts or Spotify. It genuinely helps other Direct Primary Care physicians find the show.

    • Share with any physician who is pre-launch, pre-launch and shy, or still trying to figure out how to talk about Direct Primary Care in a way that makes people stop and listen.

    • Subscribe so you do not miss the next episode.



    🚀 Pre-launch or in your first year of DPC?

    The Early Practice Plan is the Harmony Ops program I built for physicians who are still figuring out the systems, the messaging, and the day-to-day of running a new practice. You get operations, patient flow, CRM, and the marketing foundation that carries you through year one. $99 per 28 days for your first three billing cycles, then $349/cycle. 


    New to DPC or just getting started? Check out the Early Practice Plan. 👉 https://bot.harmonyopsfordpc.com/earlypp-page



    Connect with DPC Life

    Website:https://dpclife.com

    Instagram:https://www.instagram.com/dpclife/

    Facebook:https://www.facebook.com/dpclife

    LinkedIn:https://www.linkedin.com/showcase/dpc-life-podcast

    YouTube:https://youtube.com/@thedpclifepodcast

    Follow the show and join the DPC Life Community: dpclife.com/club


    Connect with Anne:⁠ https://www.linkedin.com/in/anne-gonzalez-dpc/⁠

    26 min
  • How to Explain Direct Primary Care to Someone Who Has Never Heard of It with Dr. Michelle Mark

    She is leaving a fee-for-service job in the fall and has not yet figured out what to call her practice, what her elevator pitch is, or who her ideal patient is.


    Dr. Michelle Mark is a family medicine physician in Henderson, Nevada who is opening her own Direct Primary Care practice in fall 2026. This is a coaching call focused on the foundational work that most pre-launch Direct Primary Care physicians skip entirely: understanding your patients' pain points, building a short and compelling way to explain Direct Primary Care to someone who has never heard of it, and identifying your ideal patient so your message actually reaches the right people. Note: due to a recording issue, the first half of this conversation was lost. Dr. Anne Gonzalez recaps the key points and the second half of the coaching session picks up from there.


    If you are a physician who is pre-launch and still searching for the right words to describe Direct Primary Care, this episode gives you a clear framework you can start using today.



    WHAT YOU WILL DISCOVER IN THIS EPISODE

    • The three questions every pre-launch Direct Primary Care physician must answer before opening: why Direct Primary Care, what pain points do your patients face, and what makes your practice different from every other option available to them

    • How to build a two-step Direct Primary Care elevator pitch that hooks people by starting with the frustration they already feel, not with a list of medical features

    • Why telling patients about same-day appointments and longer visits is not enough, and how to reframe your message around what patients actually receive instead of what you can do

    • How to explain Direct Primary Care to someone who has never heard of it using the gym membership and Netflix analogies that make the model immediately understandable

    • Why hearing no when you talk about Direct Primary Care is a sign your marketing is working, and how to stop taking rejection personally when you are building a new practice

    • How to practice your Direct Primary Care explanation until it becomes muscle memory, so it does not drain your social battery as a shy or introverted physician


    Listen now if you are a physician who is pre-launch, still figuring out your Direct Primary Care message, or anyone who has ever frozen when someone asked what Direct Primary Care is and how it is different from regular insurance-based medicine. 


    Full show notes and transcript: https://dpclife.com/post/episode-53-michelle-mark

    Follow the show and join the DPC Life Community: dpclife.com

    DPC resources: https://dpclife.com/start



    ENJOY THIS EPISODE?

    • Leave us a review on Apple Podcasts or Spotify. It genuinely helps other Direct Primary Care physicians find the show.

    • Share with any physician who is pre-launch, pre-launch and shy, or still trying to figure out how to talk about Direct Primary Care in a way that makes people stop and listen.

    • Subscribe so you do not miss the next episode.




    🚀 Pre-launch or in your first year of DPC?

    The Early Practice Plan is the Harmony Ops program I built for physicians who are still figuring out the systems, the messaging, and the day-to-day of running a new practice. You get operations, patient flow, CRM, and the marketing foundation that carries you through year one. $99 per 28 days for your first three billing cycles, then $349/cycle. 



    New to DPC or just getting started? Check out the Early Practice Plan. 👉 https://bot.harmonyopsfordpc.com/earlypp-page



    Connect with DPC Life

    Website: https://dpclife.com

    Instagram: https://www.instagram.com/dpclife/

    Facebook: https://www.facebook.com/dpclife

    LinkedIn: https://www.linkedin.com/showcase/dpc-life-podcast

    YouTube: https://youtube.com/@thedpclifepodcast

    Follow the show and join the DPC Life Community: dpclife.com/club



    Connect with Anne:⁠ https://www.linkedin.com/in/anne-gonzalez-dpc/

    25 min
  • DPC Series Ep. 4: Resident to DPC Owner - Clinic Update, Marketing Strategy, and What She Did Not Expect

    She finished residency on a Friday. By Monday she had moved out of her house, put everything in a storage unit, and had no job lined up. But she still chose to go all in on Direct Primary Care.


    Dr. Claire Russell is back for a check-in as part of our Resident to DPC Series, where we follow her journey every couple of months. This time, she has found a location for Clinic by the Sea, and it is not a medical plaza near the hospital. It is an old bank building on the main street of Morehead City. She talks about negotiating with a church landlord, subletting extra exam rooms to cover expenses while her panel grows, and the one thing that caught her completely off guard about this whole process. It was not the contractors or the lease. It was the fear of being right on the edge of everything she has ever wanted.


    If you are a physician who is almost there and wondering why almost feels harder than starting, this episode is for you.


    WHAT YOU WILL DISCOVER IN THIS EPISODE

    • Why she chose an old bank on Main Street over a medical plaza, and what that decision says about her long-term vision for Clinic by the Sea

    • How subletting unused exam rooms to aligned practitioners like dieticians, therapists, and physical therapists keeps the lights on while the panel grows

    • What Atlas MD offers new physicians before they see a single patient, including free access, legal support, and lease review help

    • Why the hardest part of starting a DPC practice is not failing. It is being close enough to your dream that failing now would actually hurt.

    • What happened when she stopped waiting to feel ready and just started saying yes to things.


    Listen to this episode now if you are a physician who finished residency and is figuring out what comes next, or anyone who has been planning so long they forgot to start.


    Catch the full story from the beginning: Episode 40 with Dr. Claire Russell


    CONNECT WITH DR. RUSSELL

    Website: clinicbytheseadpc.com

    Instagram: @clinicbytheseadpc


    Full show notes and transcript: https://dpclife.com/post/episode-52-claire-russell


    Follow the show and join the DPC Life Community: dpclife.com


    ENJOY THIS EPISODE?

    • Leave us a review on Apple Podcasts or Spotify. It genuinely helps other DPC docs find the show. 

    • Share with any physician who is burned out, pre-launch, or wondering if there is another way to practice medicine

    • Subscribe so you don't miss the next episode.


    🚀 Pre-launch or in your first year of DPC?

    The Early Practice Plan is the Harmony Ops program I built for physicians who are still figuring out the systems, the messaging, and the day-to-day of running a new practice. You get operations, patient flow, CRM, and the marketing foundation that carries you through year one. $99 per 28 days for your first three billing cycles, then $349/cycle. 


    New to DPC or just getting started? Check out the Early Practice Plan. 👉 https://bot.harmonyopsfordpc.com/earlypp-page


    Connect with DPC Life

    Website: https://dpclife.com

    Instagram: https://www.instagram.com/dpclife/

    Facebook: https://www.facebook.com/dpclife

    LinkedIn: https://www.linkedin.com/showcase/dpc-life-podcast

    YouTube: https://youtube.com/@thedpclifepodcast

    Connect with Anne: https://www.linkedin.com/in/anne-gonzalez-dpc/

    Follow the show and join the DPC Life Community: dpclife.com/club



    38 min

About DPC Life: Direct Primary Care Podcast

From the publisher's feed

DPC Life is a podcast for Direct Primary Care physicians building and sustaining an independent practice. Real conversations about the actual work: leaving insurance-based medicine, setting membership…

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