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Lulu Benavidez and Sue Krokonis Hanson engage with Dr. Leon Alexander to explore the shifting landscape of consumer behavior in the beauty industry. They discuss the significance of emotional design in salon environments, generational changes in consumer mindsets, and the necessity for personalized experiences. The conversation also addresses maximizing business profitability, rethinking conventional salon models, and the role of technology in enhancing consumer interactions. Dr. Alexander emphasizes the need for a mindset shift towards embracing risk and innovation to remain relevant in a rapidly evolving market.

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