Today our guest is a scientist – she is not dull, she is super interesting and she has a lot to offer the industry of agriculture.

Nutritional food scientist, Dr Anneline Padayachee took to the stage recently at LambEx in Adelaide recently, comparing consumer perceptions of lamb to those of beef.

Her case study – which she’s been researching for the last few years especially for this Lamb Ex talk – showed the lamb industry some ways in may be able to think differently about marketing it’s main meat product.

Now, stop, before you think you’ve heard this all before – I can tell you you haven’t this is an all-encompassing study – and while you’ll only get a snap shot of it here today, I think you will grow to see Dr Anneline as a great ambassador for our ag industries.