Founder's Story

Dr. Ethan Kross: The Hidden Cost of Your Emotions - Why Controlling Them Might Be Hurting You | S2 Ep. 176


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We’ve been told to control our emotions, but what if we’ve been doing it all wrong? In this episode, Dr. Ethan Kross, one of the world’s leading experts on emotion regulation, reveals the biggest myths about managing emotions and why trying to "stay positive" might be hurting you.

We break down his latest book Shift: Managing Your Emotions So They Don’t Manage You, the science-backed tools to take control of your emotions, and why your emotions might be the secret weapon to success.

🔹 What you'll learn in this episode:

  • Why emotions are not your enemy—and how to use them to your advantage
  • The truth about mindset coaching vs. real science
  • How music, scent, and small shifts can instantly change how you feel
  • The biggest myths about emotional regulation that nobody talks about.
  • Why suppressing emotions never works—and what actually does.


📲 Follow Dr. Ethan Kross & Get His Book:

  • 📖 Shift: Managing Your Emotions So They Don’t Manage Youhttps://www.ethankross.com/
  •  Bestselling author of CHATTER and SHIFT
  • 📸 Instagram


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