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In this episode of Artists, Icons, and Entrepreneurs, hosts Lulu Benavidez and Sue Krukonis Hanson welcome Dr. Leon Alexander, a trailblazer in the beauty industry. The conversation explores Leon's journey from his early career at Vidal Sassoon to becoming the CEO and President of Eurisko Design. He shares insights on the importance of consumer psychology, strategic planning, and creating personalized experiences in the beauty industry. The discussion also touches on the challenges of adapting to new generations and the evolving landscape of business and marketing. In this engaging conversation, Lulu Benavidez and Sue Krukonis Hanson explore the intricacies of the beauty industry, emphasizing the importance of personal growth, understanding consumer behavior, and leveraging technology for business success. They discuss the need for salons to reinvent their business models, maximize profitability, and adapt to the evolving landscape of consumer expectations. The dialogue highlights the significance of mindset and risk management in achieving sustainable success, while also stressing the value of preparation and continuous learning in a competitive market.

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