Michelle Segar, PhD, MPH, MS bestselling author of No Sweat and sustainable behavior change scientist, directs the University of Michigan’s Sport, Health, and Activity Research and Policy Center. She has translated science into sustainable behavior change messages and programming for decades and is a recognized pioneer and leading authority in this field. Dr. Segar is a National Institutes of Health (NIH)-funded researcher and she holds a doctorate in Psychology (PhD), a master’s degree in Health Behavior/Health Education (MPH), and a master’s degree in Kinesiology (MS) from the University of Michigan.Her areas of specialization include:Cultivating sustainable behavior change in patients, clinicians, employees, and consumersPatient motivation and lifestyle activation and adherence counselingSystematic sustainable change health and well-being coachingEmployee health and well-being policies, program development, engagement, communications, and outcomesWellness champion mindset and strategies---This podcast episode is sponsored by Fibion Inc. | The New Gold Standard for Sedentary Behaviour and Physical Activity MonitoringLearn more about Fibion: fibion.com/research---Physical Activity Researcher Podcast have created a ‘Purchase Guide for Researchers: Accelerometer-based Activity Trackers’. You can download it from here.---