Welcome to episode 2 of the MLA Productivity and Profitability media series. This episode features Dr Penny Schulz, Livestock Technical Specialist with the SA Drought Resilience, Adoption and Innovation Hub. Penny presents an overview of what a value chain approach is, what this means for livestock producers and how genetics play a role.

Your host, Tanisha Shields and Penny discuss meeting market specifications, understanding your target market and setting breeding objectives to achieve your profitability goals. Penny shares information about a number of resources that are available to help producers identify their target market and set their breeding objectives.

Penny talks about the importance of relationships and becoming the preferred supplier, particularly during tough conditions.

To watch our webinar with Penny head to: Productivity & Profitability series | Meat & Livestock Australia (mla.com.au)

To find out more about BredWell FedWell head to: BredWell FedWell | Meat & Livestock Australia (mla.com.au)

This episode is brought to you by Agrista in partnership with Meat and Livestock Australia.