First a blog, then a pod, then fashion world domination. This week, Alyssa sits down with Liv Perez, a fashion journalist, TODAY Show correspondent, and host of the Let’s Get Dressed podcast, to discuss how she’s building a one-woman fashion media empire for the next generation. Tune in to hear how Liv’s time as a college student in New York during the earliest days of Instagram and digital media kicked off her career, including a stint at Teen Vogue; her time as one of the earliest Glossier shop girls; why she started her original recommendations blog, Friend of a Friend, and how she organically built an audience; why she pivoted to audio before the podcasting industry exploded; how she started creating content for brands and how she decides who to partner with; how to know when it’s time for a rebrand; why having a very specific point of view is crucial in a crowded space like podcasting; whether everyone making things online needs to be on video; how being an early adopter has been a key to her success, and much more.

Quick programming note: TNG is taking a brief summer hiatus — we’ll be back with new episodes in August!

This episode was recorded in the podcast studio at The SQ @ 205 Hudson.

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