Drill Down Podcast

Join Bill Crawford and the team at Oral Surgeon Marketing Pros for this powerful training webinar focused on how oral surgeons can convert more website visitors into qualified patient leads — and nurture those leads into scheduled consultations.

In this webinar, you’ll learn:

How to increase inquiries from your website
The biggest conversion mistakes oral surgery practices make
Proven strategies to improve lead nurturing and follow-up
How to better understand patient pain points and decision-making
Ways to optimize your online presence for higher conversion rates

Whether your practice is looking to grow dental implant cases, improve website performance, or create a stronger patient acquisition system, this webinar delivers practical strategies you can implement immediately.

Hosted by Bill Crawford, founder of Oral Surgeon Marketing Pros and a nationally recognized healthcare marketing expert.

Learn more about oral surgery marketing strategies at Oral Surgeon Marketing Pros

#OralSurgeonMarketing #DentalImplants #OralSurgery #LeadGeneration #HealthcareMarketing #PatientConversion #DentalMarketing #PracticeGrowth

In today’s market, speed and communication matter just as much as clinical skill. This training shows how AI can help your practice respond faster, operate more efficiently, and convert more patients—without adding staff.

Inside, you’ll learn:

• How to use AI for faster patient responses and follow-ups
• A simple prompt framework for high-quality output
• How to automate emails, texts, and internal documents
• Why AI is shifting the game from “being found” to “being chosen”

If your practice isn’t responding instantly—especially after hours—you’re losing opportunities. AI becomes your 24/7 front door.

If you’re an oral surgeon, you already know reviews matter.
But most practices are still relying on inconsistent, one-off requests… and hoping patients leave feedback.

That approach doesn’t work anymore.
In this webinar, we break down a proven system to consistently generate high-quality reviews — without making it awkward for your team or adding more work to your plate.

You’ll learn:

• Why reviews directly impact your visibility, trust, and conversions
• The Triple-Touchpoint Strategy to ask for reviews at the right time
• The 5 key principles behind a consistent review system
• How to respond to reviews (including negative ones) the right way
• How to implement this so it runs in the background

This is not about doing more.
It’s about building a system that works consistently — so your reputation becomes a growth asset, not something left to chance.

Want to attract more dental implant patients using Google?

Check out our latest video where we break down proven strategies to get high-quality implant leads straight from Google — perfect for practice growth in 2026!

Learn how to:

Get seen by patients actively searching for implants

Use Google tools to increase visibility

Convert online traffic into booked consultations

Whether you’re just starting with digital marketing or looking to scale your implant services, this guide gives you actionable insights you can apply today.

🦷 Your 2026 Surgeon Marketing Plan

Stop guessing and start planning your growth with clarity.

Your 2026 Surgeon Marketing Plan is a strategic, numbers-first training built specifically for independently owned oral surgery practices that want a clear, measurable path to growth in 2026.

In this session, we focus on helping you work on your practice, not just in it. December is the ideal time to step back, review performance, and intentionally plan what success should look like next year.

This is not theory or vague marketing advice. It’s a math-based, practical framework that connects patient inquiries, consultations, case acceptance, and average case value to real revenue outcomes, then shows you how marketing supports each stage.

🔍 What You’ll Learn

• Know Your Numbers
  The five core KPIs every oral surgeon should track monthly, and how they directly influence revenue growth.
• From Goals to Reality
  How to translate annual revenue targets into inquiry volume, consultation targets, and case acceptance benchmarks.
• Smart Marketing Budgeting
  How much to invest in marketing for maintenance vs. growth, and how to allocate budgets across online marketing, referrals, retargeting, and patient nurture.
• Online Strategies That Actually Drive Patients
  Where Google Ads, Local Service Ads, SEO, reviews, and local visibility fit into a modern oral surgery growth plan.
• Trends Shaping 2026
  Automation, AI, texting, online scheduling, and how patients are increasingly finding and choosing oral surgeons through platforms like ChatGPT and Google.
• Three Clear Action Targets
  Walk away with specific, actionable priorities you can implement immediately to improve patient flow and marketing performance in 2026.

🎯 Who This Is For

This training is ideal for oral surgeons who:

• Run a small to mid-sized, independently owned practice
• Want clarity around inquiries, consultations, and revenue
• Are tired of “hoping” marketing works instead of measuring it
• Want a realistic, executable plan for 2026 growth
• Prefer data, structure, and strategy over hype

Whether your growth comes from referrals, online marketing, or a mix of both, this session helps you connect the dots between marketing spend, patient behavior, and real revenue, so you can plan 2026 with confidence.

Hosted by the founder of Oral Surgeon Marketing Pros, author of Drill Down: Digital Marketing Strategies for Oral Surgeons, and a Google Partner with over a decade of experience helping medical practices generate consistent, high-quality patient inquiries.

New Training Replay: How to Get More 5-Star Reviews 

Your online reputation can make or break your practice. In this powerful new training, Bill Crawford breaks down exactly how to:

•  Build trust and consistency with a Triple Touchpoint Strategy
• Leverage the 5 Pillars of Trust to strengthen your reputation
•  Turn reviews into higher local SEO rankings and more new patients
•  Protect your brand and respond to every review the right way
•  Implement tools and habits that make getting reviews effortless

Fun fact: Increasing your Google rating by just one star can boost conversions by 44% — and it’s easier than you think when you build reviews into your culture.

Become the go-to oral surgeon in your area — let your 5-star reputation do the marketing for you.

#OralSurgeonMarketingPros #ReputationManagement #5StarReviews #DentalMarketing #BillCrawford #DigitalMarketing #PracticeGrowth #OnlineVisibility

Unlock the Facebook Ads Blueprint for Oral Surgeons | Patient Acquisition & Growth Strategies

Are you an oral surgeon who has tried Facebook ads before—only to waste money without seeing real results? In this training, we reveal a proven Facebook Ads Blueprint designed specifically for oral surgery practices of all sizes.

From solo practitioners to multi-office groups, this step-by-step system shows you how to:

✅ Build a patient journey funnel that nurtures trust from awareness to consultation
✅ Leverage top, middle, and bottom-of-funnel campaigns that convert high-value patients (dental implants, full arch, All-on-4, etc.)
✅ Create remarketing strategies that re-engage interested patients for less cost
✅ Scale your practice using lookalike audiences and advanced targeting
✅ Run HIPAA-compliant campaigns with safe tracking and third-party tools
✅ Use split testing to optimize results and maximize your return on ad spend (ROAS)

💡 Whether you’re looking to increase dental implant consultations, attract more high-value cases, or simply improve the ROI of your ads, this blueprint gives you the roadmap to consistent, predictable growth.

📌 Your 90-Day Action Plan:

Month 1: Build & launch your funnel with a modest budget
Month 2: Optimize campaigns, split test, and refine targeting
Month 3: Scale winning campaigns to dominate your market

👉 If you’d like a complimentary strategy session, we’ll review your current marketing, HIPAA compliance, and patient acquisition funnel—and give you a customized 3-step plan to grow.

How to Become the Best-Known Oral Surgeon | Omnipresence Marketing Framework for Oral Surgeons

Are you an oral surgeon looking to grow your practice, stand out in your community, and dominate local search results? In this video, we dive deep into omnipresence—the strategy of being everywhere your ideal patient is looking—and how you can implement it to become the best-known oral surgeon in your area.

✅ Whether you’re just starting your online marketing efforts or looking to take things to the next level, this training breaks down a practical 90-day action plan that covers:

📍 Google Business Profile optimization
🌟 Systematic 5-star review generation
🌐 Creating a fast, educational, mobile-friendly website
🎥 Leveraging short-form video and patient testimonials
📣 Community marketing and local sponsorships
🎯 Advanced remarketing strategies & patient retargeting
📈 Google Ads and Local Service Ads for oral surgeons
📬 Email/postcard follow-ups and behavioral retargeting
🤝 Building and nurturing high-value referral relationships

Led by the founder of Oral Surgeon Marketing Pros, this session combines over 14 years of real-world experience, coaching 30+ digital agencies, and helping oral surgeons grow their practices using proven, trackable strategies.

👉 Want personalized help or a competitor analysis?
Visit https://www.oralsurgeonmarketingpros.com

#OralSurgeonMarketing #PracticeGrowth #DentalMarketing #LocalSEO #GoogleReviews #GoogleAds #VideoMarketing #DigitalMarketingForDoctors

Welcome to our latest training hosted by Oral Surgeon Marketing Pros—your trusted partner in growing a thriving oral surgery practice through smart digital marketing.

In this session, we dive into proven strategies to attract more high-quality patients, increase booked consultations, and fix the most common website conversion mistakes oral surgeons make.

🔍 What You’ll Learn:

- How to convert more website visitors into scheduled patients
- The top 13 conversion mistakes (and how to fix them)
- How to define your ideal patient and speak directly to their needs
- Website and landing page optimization strategies
- Lead nurturing tactics that turn inquiries into booked procedures

Whether you're looking to improve your practice’s online presence or get more out of your existing marketing efforts, this webinar is packed with actionable insights and real-world examples that will give you the competitive edge.

📈 Get ready to elevate your marketing, book more consultations, and build a stronger online brand for your oral surgery practice.

👉 Visit https://www.oralsurgeonmarketingpros.com/monthly-webinars to sign up for our next free training!

#OralSurgeryMarketing #DigitalMarketingForSurgeons #PracticeGrowth

🦷 Turn Clicks into Consultations: Proven Marketing Strategies for Oral Surgeons 📈

In this high-impact training session by Oral Surgeon Marketing Pros, we break down exactly how to turn your practice’s website into a patient-converting machine.

Whether you're a solo oral surgeon or running a multi-location practice, this webinar will help you unlock the strategies top-performing practices use to generate more inquiries, consultations, and booked surgeries.

🚀 What You’ll Learn in This Training:

• How to convert more website visitors into new patient inquiries
• Easy ways to optimize your website to DOUBLE your lead flow
• The top 13 conversion-killing mistakes we see oral surgery sites make—and how to fix them
• How to identify your ideal patient and tailor your messaging for maximum relevance
• How to connect with patients’ pain points and emotional drivers
• Smart ways to nurture leads from inquiry to consultation
• …AND MUCH MORE!

📊 This isn’t theory. These are proven techniques our team has used to help oral surgeons across the country grow faster and smarter—without wasting money on ineffective ads or outdated SEO tricks.

Visit www.oralsurgeonmarketingpros.com