The headwinds for creating a Port wine for the American dinner party? Strong.

With industry reports citing younger consumers are drinking less wine, coupled with the fact that most Americans are unfamiliar with fortified wines, how do we inspire people to #drinkport?

Here to chat all-things Gen Z, Boston-based teacher and writer Christian Harrington. What is he teaching them? Why aren't they interested in drinking wine? And most importantly, who is Gen Z?

Starboard is a Port wine for the American dinner party. Follow along as we uncork a conversation about Port wine, stateside. Onward we venture to a new Port. 

🍷#drinkport