In this episode of The Flywheel Effect, Brent Sonnek-Schmelz and Matt Bernath welcome Jason Sayen, Owner of I Am Sayen. They delve into the critical role of process in business growth, especially for custom integrators and home service providers. Jason explains his use of process visualization to pinpoint and rectify flawed systems within companies, ultimately boosting efficiency and profits.

He emphasizes how businesses often mistakenly purchase software to solve process problems without addressing the root behavioral issues. Jason stresses the importance of dedicating time to essential processes, such as proposal reviews and kickoff meetings, regardless of how busy things get. He illustrates these points with real-world examples from his client work, demonstrating the substantial impact of even small process improvements.

The conversation then shifts to the challenges of scaling a solo business and the importance of defining products or services. The group explores the misaligned incentives in the custom integration industry, where selling equipment often takes priority over building a healthy, profitable business. Finally, they touch upon the need for improved training and onboarding to attract and retain valuable talent.