The Google Merchant Center is one place where your eCommerce businesses can manage their Google eCommerce products’ appearance and update the listings. The main purpose is to manage the product information you want your visitors to see on the Google...

Texting is the simplest form of communication. Even though there are so many marketing channels including email, text messaging still delivers the best open rate and conversion rate.So, how does the texting for businesses works, is it complicated?In...

It’s an eCommerce era and as the brands evolve we start implementing new applications into the business processes. But, will that solve our problem?The practical answer is yes and no.How do you handle the data when you want them to move between...

With state of the art 30,000 sq.ft facility space in Frisco, Texas, ICON Meals is offering one of the finest ready-made meals (breakfast and lunch) in the USA. Unlike other meal-kit companies, one of the key advantages and specialty of ICON Meals is, it...

With the technologies keep growing everywhere and companies like Shopify and BigCommerce are making it easier for the startups to go online in a couple of hours, it’s becoming easier than ever before to launch an online business in 2020.Due to the...

Email marketing is one of the oldest marketing channels that always gets the highest return on investment and better conversion than any other channel. But are we all using it correctly? Added, once we have a clear understanding of what email marketing...

Building an email list is one of the hardest things, more than of course converting a website visitors into a lead. I’m talking about building a true 100 or 1000 fans that can buy whatever you sell. Up until now, email marketing is one of the finest...

Product Information Management (PIM) solution helps to create an enriching product experience by integrating it with your eCommerce platforms like Magento, BigCommerce, and Shopify. Pretty much you can manage everything on PIM - Product data, technical...

Search Engine Optimization (SEO) is one of the most overlooked department/team in the organization. Sometimes the question even goes like this - I already have a marketer, why would I have to hire an SEO person. So, we wanted to pitch in some insights from our learnings and why SEO plays a key role in the marketing department.

PunchOut Catalog: If you’re in B2B DISTRIBUTION this is not a new term. As a supplier, ever wondered why buyers keep asking you about PunchOut Catalog? Buyers use their own eProcurement application and punchout helps them to enter the supplier’s website within their browser through a web-based catalog without leaving the actual procurement application. In this episode, we covered some interesting topics including punchout catalog, eProcurement, order to invoice - purchase order automation, eInvoicing, and more. Go check ‘em out.