Driven For Growth

For 16 years, Jay built and grew Mosaic HardSurface into a respected stone company serving the Twin Cities market.

But like many business owners, success came with a cost.

Jay found himself wearing every hat, answering every question, and feeling like everything in the business depended on him.
In this episode, Jay shares how implementing simple systems, empowering his team, and focusing on Freedom First transformed the way he leads his company.

We discuss:

• How the Decision Matrix dramatically reduced interruptions and bought back hours every week
  
  
• Why most owners become the bottleneck without realizing it
  
  
• The systems that helped Jay move from reactive firefighting to proactive leadership
  
  
• Building a B2B growth engine that creates new opportunities beyond referrals
  
  
• How AI is helping streamline operations, marketing, and communication
  
  
• Why working on the business instead of for it changed everything

If you run a countertop, flooring, tile, or remodeling business and feel like your company cannot function without you, this episode is for you.

Because freedom is not something you find after growth.

It's something you intentionally build into the business from day one.

If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here: https://calendly.com/wesfields/game-plan

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You didn't start your business to work longer hours, carry all the stress, and become the bottleneck.

Yet that's exactly where most countertop, flooring, tile, and remodeling business owners end up.

In this episode, we break down the difference between owning a business and owning a job, why so many surface pros get stuck, and the practical shifts required to build a company that can grow without depending on you for everything.

If your business cannot run without you, this conversation is for you.

If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here: https://calendly.com/wesfields/game-plan

Free Training — Watch Here

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For years, Rich and Rachel at Foothills Granite were on the revenue rollercoaster.

Completely slammed one month. Nothing on the schedule the next.

Rich was working ridiculous hours, the business ran through him, and he got to a breaking point where he said no dollar amount felt worth it anymore. Something had to change.

In this episode, we break down exactly what they did.

They built a predictable marketing machine that now generates consistent retail leads daily. They launched a B2B builder outreach system on a list of 150 prospects that produced 17 qualified responses and is now tracking toward $1M in new annual project revenue. And they hired with confidence for the first time because they finally had the pipeline to back it up.

This episode is for countertop, flooring, tile, cabinet, and remodeling business owners who feel trapped inside the business they built. If that's you, this one's worth your time.

If you want to find out whether our 90-Day Growth Engine Program is the right fit, you can book a Business Review Call here: [link]

If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:

https://calendly.com/wesfields/game-plan

Free Training — Watch Here

Visit Our Website

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In this episode I break down the 5-Step B2B System we teach surface businesses to consistently land high-value design-build projects,  without relying on referrals, sales reps, or constant networking.

This system has helped shops generate:

• 60+ builder opportunities in 90 days
• $3M–$4M in project pipelines
• Millions in recurring design-build relationships

And the best part?

Once the system is set up, much of it runs automatically in the background while you focus on delivering great work.

If you want to stop depending on a few contractors and start building a predictable pipeline of design-build projects, this episode will show you exactly where to start.

If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:

https://calendly.com/wesfields/game-plan

Free Training — Watch Here

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If you run a countertop, flooring, tile, or material supply business, hiring can feel like a gamble. You need help. You bring someone on. And instead of relief, you get more frustration.

After working with 50+ stone, tile, and flooring companies, we’ve found something important:

Most hiring problems aren’t talent problems.
They’re systems problems.

In this episode, I break down:

• The 3 hiring mistakes that sabotage you before you even start
 • Why hiring out of desperation almost guarantees failure
 • How to proactively attract stronger candidates
 • How to filter, vet, test, and validate candidates properly

If you’re tired of being the bottleneck…

If you feel like good people are impossible to find…

Or if you’re done wasting time and money on the wrong hires…

This episode will give you a clear framework to build and develop top talent — instead of hoping you find it.

Want help installing your hiring system?  You can book a call with us here:

https://calendly.com/wesfields/game-plan

Free Training — Watch Here

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Logan Sharbono from 2nd Gen Hardwood is back, because he felt the first episode didn’t tell the full story.

In this update, Logan goes deeper into the part most people skip: the failures, the blind spots, the leadership mistakes, and the personal rock-bottom moments that forced real change.

You’ll hear how he went from “whip-cracking task master” leadership to servant leadership… and how that internal shift translated into external results: a massive revenue jump (from the $500K range to roughly $1.8M), a team that can run without him, and the ability to take a full week off with no fires to put out.

This episode is about what it actually takes to turn your business into a tool for freedom, not an obligation that owns you.

In this conversation, we cover:

• Toxic leadership habits Logan had to confront
• The mindset + systems shift that created momentum without “more chaos”
• How Logan thinks about growth, delegation, and building a career path for his team

If you’re a business owner who wants growth and freedom… this one will hit.

If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:
https://calendly.com/wesfields/game-plan

Free Training — Watch Here

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If you run a countertop fabrication shop and you’re busier than ever… but you’re still wondering where the money went at the end of the month, this episode is for you.

In today’s episode of the Driven for Growth Podcast, I sit down with Jason Laskey, our Strategic Growth Advisor for the stone and flooring divisions. Jason has spent years inside high-output stone operations, including helping scale a shop from one saw, one router, and nine guys producing ~600 sq ft/week to 50 employees, multiple saws/routers, an inline, and ~$20M/year in revenue.

Together, we break down the three “hidden” profit leaks that quietly drain margin in most countertop shops:

• Payroll & overhead (and how shops misjudge true labor cost vs. output)

• Inventory management (the “death by a thousand cuts” that destroys cash and margins)

• Production rate & throughput (why not knowing your real output wrecks pricing and scheduling)

We also get into the real reason these issues don’t get fixed: most owners and managers are so focused on getting jobs out the door that they don’t have a clean, simple way to measure what matters—and that creates expensive blind spots.

If you’re ready to stop leaking profit and start running a tighter, more predictable shop, this one will hit home. 

Want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:

https://calendly.com/wesfields/game-plan

Free Training — Watch Here

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On this week's podcast we are joined by Jennifer Jones, Founder of Farmhouse Stone, who shares her real story of building a stone and tile business from her garage into a $12M+ operation, and the breaking point that forced her to change how the business ran.

Jennifer opens up about:

• Starting Farmhouse Stone as a one-woman operation
• What explosive growth actually feels like when volume outpaces structure
• How reclaiming ownership of her time and energy has been life changing
• The systems, communication protocols, and playbooks that gave her breathing room again

This episode is especially relevant if you:

• Are doing $3M–$15M+ and feel constant pressure
• Feel successful on paper but overwhelmed in real life
• Know something has to change, but don’t know where to start

If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:

https://calendly.com/wesfields/game-plan

Free Training — Watch Here

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In this behind-the-scenes episode, Justin Shaw sits down with Wes Fields our General Manager to share the story behind Driven for Growth, why it was built, what problem it actually solves, and why “Freedom First” became the foundation for everything that followed.

It’s a candid conversation about:

• Why scaling without systems creates chaos instead of freedom
• How Driven for Growth evolved 
• Why most owners hit a growth ceiling even after revenue increases
• How freedom, identity, leadership, and execution are deeply connected

If you’re a surface industry business owner who feels:

• Stuck in the day-to-day
• Trapped by your own success
• Unsure whether “more growth” will actually make things better

…this episode will give you clarity on why that happens—and what a different path forward can look like.

If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:

https://calendly.com/wesfields/game-plan

Free Training — Watch Here

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In this episode, I sit down with third-generation stone shop owner Mike Ganassa for a candid look at the realities of running and growing a fabrication business today.

Mike shares what it was like stepping into the family business, the hardest parts of managing a shop, and the turning point that pushed him to start building systems instead of trying to do everything himself. He also opens up about where he sees the stone industry heading, and why he’s positioning his company toward higher-end, more complex work as competition rises.

You’ll hear Mike walk through his experience installing the B2B marketing machine, building a real prospecting database, and discovering there were far more opportunities in his market than he imagined. He also talks about buying back his time, delegating more, and beginning the process of capturing playbooks so the business can scale without leaning so heavily on him.

If you’re a stone, tile, or countertop shop owner trying to break out of the “do-everything” cycle, Mike’s story will give you a grounded look at what it takes to gain control, build consistency, and grow with confidence.

If you want to see if our 90-Day Growth Engine Program™ is the right fit for you, you can book a call with us here:

https://calendly.com/wesfields/game-plan

Free Training — Watch Here

Visit Our Website

Follow Justin Shaw on Instagram