Before you start a rebranding, ask yourself a few questions. www.jcarcamoassociates.com www.drivetimemarketing.com

Here's what you should be asking yourself about your brand. Thanks to Denise Lee Yohn and Gini Dietrich for the constant inspiration. www.jcarcamoassociates.com www.drivetimemarketing.com

Look around at the brands that have stood the test of time. If you look closely, you'll see that successful ones have found a way to adapt to the modern world - whether that be digital applications of their identities, adapting to changing consumer lifestyles and needs or finding better ways to build a mousetrap. www.jcarcamoassociates.com www.drivetimemarketing.com

Think about how many customers you have and how many channels they utilize for information and then how many ways they are absorbing that message in that channel at that very point in time. If you haven't shifted from a multichannel mindset to an omnichannel one, you need to do that today. Here's how to do it. www.jcarcamoassociates.com www.drivetimemarketing.com

Let's say your company is being bought or sold…. as executives in charge of marketing for your company, what is your next step? What is the impact on the customer? How will we integrate systems and policies? What happens to the existing brands? Deciding what to do with a new portfolio of brands says a lot about the company and its vision for its stakeholders. It only seems right that this process be well-thought and appropriately executed. www.jcarcamoassociates.com www.drivetimemarketing.com

Knowing your customer as more than just a sale will be useful in tailoring communications, in determining the overall message, and perhaps even in making operational decisions. Today we're talking about the advantage of creating buyer personas. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

Even though direct mail has a slightly higher acquisition cost, it is still an important part of anyone’s marketing toolkit, but how should you think about the investment you make in design and printing a mailer? www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

Let's take the next 60 to 90 days to shape up our minds. Your body isn't the only thing that you should focus on this Summer. You can use the season to work ...out...your mind as well. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

No one wants an emergency on their hands, but we've seen far too many instances of companies ill-prepared for a crisis. In this podcast, you'll learn our tips to help you get ready for a crisis. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com

If the purpose of the employee manual is to create a sense of stability and avoid failure, you must do more than welcome employees with a dress code. To improve your culture and increase productivity, employees must be invested in your brand. You must create and maintain a culture that is inextricably tied to your brand so that how it is perceived on the outside matches the experience on the inside. www.jcarcamoassociates.com www.drivetimemarketingpodcast.com