Driving Demand

Jonna Ekman is the Marketing Director at Storykit. Not only has she been a big Demand Gen fan for many years but with a background as a journalist she is deeply passionate about telling great stories. And stories is the backbone of any successful marketing program.

In this episode we talked about:

• Storytelling? What is is and how to nail it?
• What kind of videos win on social?
• Facebook vs Slack when you're building a community?
• And many other things...

Are you ready to learn more? Join our Slack community where some of the best B2B marketers in Europe share knowledge on drivingdemand.io.

This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.

LinkedIn Ads is one of the most important channels within a demand generation strategy. It’s the place where we can almost guarantee that our ICP are present, no matter who we are targeting in B2B.

In this episode we cover everything you’ll need to get success in your paid LinkedIn efforts:

• How to think about cold/retargeting layers
• How to nail your ICP targeting
• How to use average frequency for retargeting success
• How to measure LinkedIn success (hint, it’s not direct conversions)

Are you ready to learn more? Join our Slack community where some of the best B2B marketers in Europe share knowledge on drivingdemand.io.

This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.

Ognjen Bošković is the Growth Lead at CXL. He is super passionate about Growth Marketing, Growth Loops, Product-Led Growth and everything else related to how your product/service can grow with the help of your customers.

In this episode we talked about:

• What is the difference between Demand Generation and Growth Marketing?
• Can all SaaS companies work with Product-Led Growth and how do you make it work?
• How do you create a solid Growth Loop and what are some examples from CXL?
• What is the best way to drive more business from word-of-mouth?

Are you ready to learn more? Join our Slack community where some of the best B2B marketers in Europe share knowledge on drivingdemand.io.

This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.

Nick Bennet is the Director of Evangelism & Customer Marketing at Alyce and also the host of the Rep Your Brand podcast. If you don't know Nick, you probably haven't been on LinkedIn for a long time. He is a superstar when it comes to Social Content,  Dark Social, Field Marketing, Customer Marketing and all those goodies. 

In this episode we talked about:

• How Nick is on track to create $1 Million in Pipeline for Alyce through Social Content
• Why it's a good thing to have your employees active on LinkedIn
• What it takes to get revenue results from Field Marketing

Are you ready to join the movement? Join our free slack community where some of the best demand marketers in Europe share knowledge on demandgenerationmovement.com.

This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.

Myles Madden is the Sr. Demand Generation Manager at Observe.AI and previously Performance Marketing Manager at Refine Labs. 

In this episode we focus on everything you need to know to become successful with paid social and paid search in a demand generation environment. The B2B buyer journey is changing and performance marketing need to change with it.

Are you ready to join the movement? Join our free slack community where some of the best demand marketers in Europe share knowledge on demandgenerationmovement.com.

This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.

Sam Dunning is the Sales Director and Co-Owner at Web Choice and also host of the Business Growth Show.  Sam is currently all over the LinkedIn feed talking about how to build out your SEO efforts and how it fits with your overall demand generation strategy.

In this episode we talked about:

• What is the difference between on- and off-page SEO?
• How to niche down your keywords to dominate rankings
• Strategy to build backlinks (yes, they are still very important!)
• How can SEO fit into your overall revenue marketing strategy?

Are you ready to join the movement? Join our free slack community where some of the best demand marketers in Europe share knowledge on demandgenerationmovement.com.

This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.

The average tenure for a B2B SaaS CMO is below 2 years.  Johanna Fagerstedt has been the CMO at Quinyx for the last 9 years and in this episode she shares some of her biggest learnings.

In this episode we talked about:

• Making the transition from a Lead Machine to a Revenue Team.
• How do you successfully sell to the enterprise segment?
• What is most important when you evaluate new markets and how do you efficiently build go-to-market motions?

Are you ready to join the movement? Join our free slack community where some of the best demand marketers in Europe share knowledge on demandgenerationmovement.com.

This episode is brought to you by our great sponsors Albacross & HockeyStack.

Frida joined GetAccept in late 2019 when they had just closed on their Series A investment. At the time they where 3 marketers focusing mainly on organic/events. She was tasked with building a world class marketing team and to create an inbound machinery to rapidly scale GetAccept's growth. 

In this episode we talked about:

• Strategy to scale a marketing team from 3 to 27 people in 2,5 years
• The importance of sales/marketing alignment and getting exec buy-in
• Building a brand from scratch (it's not just a logo and a few colors..)
• What is pipeline creation anxiety? (Hint: it's what we all feel at the end of a quarter)

Are you ready to join the movement? Join our free slack community where some of the best demand marketers in Europe share knowledge on demandgenerationmovement.com.

This episode is brought to you by our great sponsors Albacross, HockeyStack & Riverside.fm.

Paula Molinar is the Senior Manager, Demand Generation at Paddle. Paula started at the company in 2019 when they where just 90 people. A few weeks ago they took in their series D investment of $200M and in this episode Paula share their biggest learnings and also marketing successes.

In this episode we talked about:

• Moving from capturing to creating demand
• Insights from having BDRs within the marketing team.
• Learnings from implementing a "how did you hear about us" form field.
• Why you should focus on Storytelling Ads that tell people everything they need to know already in the feed.

Are you ready to join the movement? Join our free slack community where some of the best demand marketers in Europe share knowledge on demandgenerationmovement.com.

This episode is brought to you by our great sponsors Albacross, HockeyStack & Riverside.fm.

For the first time ever i had two guests joining me, both working at Optimere - a Copenhagen based SaaS company. Jillian Als is the VP of Marketing and Jasmine de Guzman is the Manager, Revenue Marketing.

In this episode we talk about:

• What is Revenue Marketing at Optimere?
• Focusing on capturing vs creating demand when there already is a lot of existing demand?
• The danger of focusing too much on paid search.
• One of the hidden growth levers, working together for a really really long time (6+ years in their case).
• Marketing to marketers, one of the toughest audiences ever?

Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovement.com.

This episode is brought to you by our great sponsors Albacross, HockeyStack & Riverside.fm.