Search visibility refers to how many links on a given search result page lead to your brand. They may not be your website, especially if you have e-commerce or retail channels that compete for terms, too. But it's not just SEO that effects visibility, either.

Chris Dickey is the CEO of Visably, a software that offers an analysis of your true search visibility -- accounting for third party websites and sources as channels -- to illustrate just how visible you are. He joined Digging Deeper to explain the role of public relations in search visibility and how brands can improve how search result-optimized they truly are.

Give it a listen and share it with a PR, or SEO, professional you know.

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