Setting up paid ads is a simple process.

But, getting clicks is another thing.

Successful ad campaigns take a lot of trial and error. Therefore, to save you some time, we've put together some of our best actionable tips on how you can get more clicks across more platforms.

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What to do when your customers act irrationally.

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One strategy we use to become the authority in our eCommerce niches is promoting content on social media that attracts our target audiences and repels those who are not interested.

However, we don’t just do this to build engagement.  We do it to build remarketing audiences to whom we can promote offers.

Because the money is made in the offer campaigns and not in the content promotion campaigns, people often ask “how much money should I spend promoting content on social media?

Anton answers that question in today’s episode of the eCommerce Lifestyle podcast.

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Anton shares a big realization he had after winning 2 big parlays this past Sunday. This episode should help new eCommerce store owners who are struggling with what their budgets should be, as well as successful store owners who may have forgotten the lessons that got them to where they are.

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How I am able to overcome procrastination and get hard work done.

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Anton shares why offering less typically results in MORE sales for your eCommerce store.

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Have you ever heard of the butterfly effect?  As defined by Wikipedia, the butterfly effect is the sensitive dependence on initial conditions in which a small change in one state of a deterministic nonlinear system can result in large differences in a later state.

Basically, a small change now can result in large differences later.  This is typically discussed in weather patterns and quantum mechanics, but I fully believe it to be true in business as well.

In today’s episode of the eCommerce Lifestyle Podcast, I share one small change we made this week that I foresee having a massive impact on our business growth throughout the year.

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It’s hard to believe that we’re quickly approaching the busiest online shopping season of the year!  The good news is that this means an increase in sales for almost all eCommerce stores.  The bad news is that it also means an increase in ad costs.

In this episode of the eCommerce Lifestyle Podcast, Anton shares what to do starting NOW to keep your ad costs down, and your sales up, throughout the end of the year.

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Can Google Merchant Center ban your account for dropshipping?  Anton answers this question in today’s episode of the eCommerce Lifestyle Podcast.

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If you're just getting started with Pay-Per-Click Advertising, it's easy to get overwhelmed. There are so many options, platforms, and strategies to choose from when it comes to paid search.

I always recommend that newbies get started with Google Ads.

Google has more than 246 million visitors every day! That adds up to more than 3.5 billion daily searches.

There is no other search engine or website that pulls potential customers in like Google.

So whether you're completely new to them or you're brushing up on your knowledge, listen in as we cover the best practices for getting your money's worth out of your pay-per-click advertising efforts.

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