DrTechTalk-Previous Shows

Guest speaker from Google - Sam Franklin, Ph.D. on Google Ad Words

In this episode we discuss Google Plus and Google Places and how to use these tools to optimize our business promotions and marketing.

In this episode we discuss LinkedIn. By understanding this tool we are better able to apply it to a social media and marketing strategy.

In this episode we discuss keyword research. This helps us understand how to make ourselves seen on the internet.

Create A Plan

SEO is a long term endeavor (20% onsite and 80% offsite)

SEO is about page ranking not site ranking. Each page is ranking for a keyword

+ Do keyword research determines content

- Create unique, accurate useful page titles

- Use the description meta tag to describe each page

- Use descriptive URLs for the pages

- Make site easy to navigate

- Offer quality content that is keyword rich (use h tags, organize page for easy reading)

- Otimize images with alt tags

- Notify google of Mobile sites

- Make use of free webmaster tool

- Blog to keep site fresh and people coming back. Also increases the number of pages that people can find

Offsite

- establish good links surrounded by keywords

- posting on other blogs

- working with synergistic sites

- use review sites

- local business correct and completely fill out business listings in google, bing and yahoo

In this episode we discuss productivity tools for smartphones. We discuss what some of these tools are and how to be a true road warrior with just a phone in your pocket and an idea in your head.

Create A Plan

SEO is a long term endeavor (20% onsite and 80% offsite)

SEO is about page ranking not site ranking. Each page is ranking for a keyword

+ Do keyword research determines content

- Create unique, accurate useful page titles

- Use the description meta tag to describe each page

- Use descriptive URLs for the pages

- Make site easy to navigate

- Offer quality content that is keyword rich (use h tags, organize page for easy reading)

- Otimize images with alt tags

- Notify google of Mobile sites

- Make use of free webmaster tool

- Blog to keep site fresh and people coming back. Also increases the number of pages that people can find

Offsite

- establish good links surrounded by keywords

- posting on other blogs

- working with synergistic sites

- use review sites

- local business correct and completely fill out business listings in google, bing and yahoo

In this episode we discuss how to use testimonials for business. By understanding the role testimonials can play we are better able to promote our business.

In this episode we discuss Googe Voice and how to use it for business and increasing conversions.

In this episode we discuss recent changes to the new Facebook timeline feature and how to apply this tool to our business.