Introducing Matija Pisk, co-founder of DRTY drinks, a hard seltzer brand made up of sparkling water, carb-free alcohol and natural fruit flavours. The pair were previously at drinks giant Diageo, have raised over £800k from Angel investors and are now well positioned to take the UK market by storm. But... they face fierce competition from newcomers big and small. Take a listen to get the insight scoop on how they plan to deal with their competitors.