Dru's Notes
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Dru's Notes episodes

  • The 10,000 Hour Rule Counts the Wrong Thing | Daily Essay

    James Dyson built the same vacuum cleaner 5,127 times in an unheated coach house while his wife taught school to cover the mortgage. Four years on one problem bought him a position nobody else could follow him into, and the same shape shows up in a Michigan State lab, a Johns Hopkins operating room and a Toyota plant.

    Featuring: James Dyson, Nassim Nicholas Taleb, Richard Lenski, Vivien Thomas, Alfred Blalock, Hamilton Helmer

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    Chapters:

    (00:00) Aeschylus on learning through suffering

    (00:03) Dyson builds 5127 vacuum prototypes
    (00:43) Lenski's E coli count generations not hours
    (01:34) One market report becomes Trends.vc
    (01:48) Vivien Thomas learns the operation on dogs
    (02:18) Toyota's million small fixes a year
    (02:40) Judgment from staying on one problem

    Where to find Dru:

    Essays: https://druriley.com/

    X: https://x.com/DruRly
    YouTube: https://www.youtube.com/@dru-notes
    Apple Podcasts: https://podcasts.apple.com/podcast/drus-notes/id1888795427
    Spotify: https://open.spotify.com/show/3lFHqgKxuvEHmdiEUfYShG

    Subscribe to Dru's Notes for a new episode every day.

    Click here to view the episode transcript.

    3 min
  • Everything Feels Important? It's a Ranking Problem | Daily Essay

    Napoleon's surgeon-in-chief had more wounded men than surgeons, so he threw rank out and sorted by injury instead. Alexander Kotov wrote the same move down for chess in 1971, and Henry Singleton ran Teledyne on it with no five-year plan.

    Featuring: Henry Singleton, Henry David Thoreau, Warren Buffett, Brent Beshore, Alexander Kotov, Dominique Jean Larrey

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    Brought to you by:

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    HeadsUp: Know when your competitors move. Before your customers do. https://headsup.bot

    Multi: Turn any content into a YouTube video. https://makemulti.com

    Chapters:

    (00:00) Thoreau on being busy

    (00:08) Larrey sorts the wounded by injury
    (00:47) Kotov's method for choosing a chess move
    (01:07) Ranking tasks against each other since 2018
    (01:13) Trends.vc's playbook versus a one-line PS
    (01:40) Henry Singleton steers Teledyne day to day
    (02:29) Ranking each option against the rest

    Where to find Dru:

    Essays: https://druriley.com/

    X: https://x.com/DruRly
    YouTube: https://www.youtube.com/@dru-notes
    Apple Podcasts: https://podcasts.apple.com/podcast/drus-notes/id1888795427
    Spotify: https://open.spotify.com/show/3lFHqgKxuvEHmdiEUfYShG

    Subscribe to Dru's Notes for a new episode every day.

    Click here to view the episode transcript.

    3 min
  • Neil Gaiman's Two-Draft Rule | Daily Essay

    Each book Neil Gaiman writes gets written twice. He writes the first draft by hand, because a pen is slow enough to think a sentence all the way through, then types the whole thing up. Lucretius, Darwin's finches and Chris Rock all ran the same test.

    Featuring: Neil Gaiman, Chris Rock, Stephen Greenblatt, Poggio Bracciolini, Peter Sims, Rosemary Grant, Jonathan Weiner

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    Brought to you by:

    Trends.vc: Discover new markets and opportunities. https://trends.vc/

    HeadsUp: Know when your competitors move. Before your customers do. https://headsup.bot

    Multi: Turn any content into a YouTube video. https://makemulti.com

    Chapters:

    (00:00) Seneca on fire testing gold

    (00:06) Neil Gaiman writes each book twice
    (00:15) Copying principles by hand each month
    (00:26) Lucretius's poem survives a copy of a copy
    (01:06) The Grants track finch beaks on Daphne Major
    (01:31) Chris Rock tests jokes at the Stress Factory
    (01:53) The cost of the test

    Where to find Dru:

    Essays: https://druriley.com/

    X: https://x.com/DruRly
    YouTube: https://www.youtube.com/@dru-notes
    Apple Podcasts: https://podcasts.apple.com/podcast/drus-notes/id1888795427
    Spotify: https://open.spotify.com/show/3lFHqgKxuvEHmdiEUfYShG

    Subscribe to Dru's Notes for a new episode every day.

    Click here to view the episode transcript.

    3 min
  • Your Cold Shower Is an Exposure Therapy Rep | Daily Essay

    Day 389 the cold water stopped scaring me, and that is the day it stopped being a courage challenge. Clinicians call the mechanism exposure therapy: repeat the thing that frightens you until the fear drains out, then climb to the next rung.

    Featuring: Maya Angelou, Jia Jiang, Barbra Streisand, Eleanor Roosevelt, Sara Solovitch

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    Brought to you by:

    Trends.vc: Discover new markets and opportunities. https://trends.vc/

    HeadsUp: Know when your competitors move. Before your customers do. https://headsup.bot

    Multi: Turn any content into a YouTube video. https://makemulti.com

    Chapters:

    (00:00) Courage grows or shrinks

    (00:06) A cold shower streak to day 389
    (00:35) Jia Jiang's 100 days of rejection
    (01:06) UCLA's fear ladder protocol
    (01:35) Barbra Streisand's 27 year stage fright
    (02:02) Sara Solovitch returns to the piano at 60
    (02:28) Reps until fear stops registering

    Where to find Dru:

    Essays: https://druriley.com/

    X: https://x.com/DruRly
    YouTube: https://www.youtube.com/@dru-notes
    Apple Podcasts: https://podcasts.apple.com/podcast/drus-notes/id1888795427
    Spotify: https://open.spotify.com/show/3lFHqgKxuvEHmdiEUfYShG

    Subscribe to Dru's Notes for a new episode every day.

    Click here to view the episode transcript.

    3 min
  • Your Habit List Is a Single Point of Failure | Daily Essay

    Five good habits can be one bet wearing five coats. Mine all covered my health, and nothing else in my life had any cover at all. Three hydraulic systems ran through one DC-10 tail, two flight computers ran one piece of software, and millions of banana plants were one plant repeated. Each looked like redundancy and each failed in a single stroke.

    Featuring: Ray Dalio, Wendell Berry, Ed Thorp, Joseph Paxton

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    Brought to you by:

    Trends.vc: Discover new markets and opportunities. https://trends.vc/

    HeadsUp: Know when your competitors move. Before your customers do. https://headsup.bot

    Multi: Turn any content into a YouTube video. https://makemulti.com

    Chapters:

    (00:00) Diverse crops are a necessity

    (00:11) A jiu jitsu mini retirement
    (00:27) Five habits covering one part of life
    (00:57) United 232's three hydraulic systems fail together
    (01:52) Ariane 5's identical backup computer
    (02:30) The Gros Michel and Cavendish banana clones
    (03:22) Ed Thorp's hedged fund

    Where to find Dru:

    Essays: https://druriley.com/

    X: https://x.com/DruRly
    YouTube: https://www.youtube.com/@dru-notes
    Apple Podcasts: https://podcasts.apple.com/podcast/drus-notes/id1888795427
    Spotify: https://open.spotify.com/show/3lFHqgKxuvEHmdiEUfYShG

    Subscribe to Dru's Notes for a new episode every day.

    Click here to view the episode transcript.

    4 min
  • You Stopped Feeling It. It Didn't Stop Working. | Daily Essay

    Egypt dammed the Nile to stop the yearly flood, and two years later the sardine catch off the delta had fallen from about 15,000 tons to about 550. Britain tore out close to a million kilometers of hedgerow and now pays farmers to plant it back. India walked away from its stepwells until the taps started running dry. Three things that still worked, cut because nobody was watching them any more.

    Featuring: Joni Mitchell, G.K. Chesterton

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    Read the full post

    Brought to you by:

    Trends.vc: Discover new markets and opportunities. https://trends.vc/

    HeadsUp: Know when your competitors move. Before your customers do. https://headsup.bot

    Multi: Turn any content into a YouTube video. https://makemulti.com

    Where to find Dru:

    Essays: https://druriley.com/

    X: https://x.com/DruRly
    YouTube: https://www.youtube.com/@dru-notes
    Apple Podcasts: https://podcasts.apple.com/podcast/drus-notes/id1888795427
    Spotify: https://open.spotify.com/show/3lFHqgKxuvEHmdiEUfYShG

    Subscribe to Dru's Notes for a new episode every day.

    Click here to view the episode transcript.

    4 min
  • Stop Raising Your Standards. Start Proving Them. | Daily Essay

    Chris Ferguson had already won a World Series of Poker Main Event when he ran a fresh bankroll from zero to ten thousand dollars, and he never put more than 5 percent of it on a table. Poker players run four tests before they move up in stakes. The same four decide when to raise the floor on a daily habit, and passing them is still a separate question from whether you should.

    Featuring: Chris Ferguson

    Watch on YouTube

    Read the full post

    Brought to you by:

    Trends.vc: Discover new markets and opportunities. https://trends.vc/

    HeadsUp: Know when your competitors move. Before your customers do. https://headsup.bot

    Multi: Turn any content into a YouTube video. https://makemulti.com

    Where to find Dru:

    Essays: https://druriley.com/

    X: https://x.com/DruRly
    YouTube: https://www.youtube.com/@dru-notes
    Apple Podcasts: https://podcasts.apple.com/podcast/drus-notes/id1888795427
    Spotify: https://open.spotify.com/show/3lFHqgKxuvEHmdiEUfYShG

    Subscribe to Dru's Notes for a new episode every day.

    Click here to view the episode transcript.

    8 min
  • 190,000 Taste Tests Said Yes. Customers Said No. | Daily Essay

    Coke swapped a recipe that worked and 40,000 people wrote in to complain. The bicycle, the honeycomb and the QWERTY keyboard each show a different way a design stops changing, and why touching a finished one costs you.

    Featuring: Donella Meadows, John Kemp, Christopher Sholes, Thomas Hales

    Watch on YouTube

    Read the full post

    Brought to you by:

    Trends.vc: Discover new markets and opportunities. https://trends.vc/

    HeadsUp: Know when your competitors move. Before your customers do. https://headsup.bot

    Multi: Turn any content into a YouTube video. https://makemulti.com

    Chapters:

    (00:00) Watch the system before you touch it

    (00:14) Running 21 experiments a day
    (00:32) The bicycle's decades of guessing
    (00:47) Starley's Rover fixes the frame in 1885
    (01:12) The honeycomb's 2000 year proof
    (01:54) New Coke and 190000 taste tests
    (02:45) Guarding meditation from endless tweaks

    Where to find Dru:

    Essays: https://druriley.com/

    X: https://x.com/DruRly
    YouTube: https://www.youtube.com/@dru-notes
    Apple Podcasts: https://podcasts.apple.com/podcast/drus-notes/id1888795427
    Spotify: https://open.spotify.com/show/3lFHqgKxuvEHmdiEUfYShG

    Subscribe to Dru's Notes for a new episode every day.

    Click here to view the episode transcript.

    4 min
  • Madam C.J. Walker: $1.25 to 20,000 Agents | Daily Essay

    Her best proof that her hair formula worked was her own bald head. She carried before-and-after photographs into church basements and told the story herself.

    Featuring: Madam C.J. Walker, Booker T. Washington, Sara Blakely, Tyler Perry, Aaron Draplin

    Watch on YouTube

    Read the full post

    Brought to you by:

    Trends.vc: Discover new markets and opportunities. https://trends.vc/

    HeadsUp: Know when your competitors move. Before your customers do. https://headsup.bot

    Multi: Turn any content into a YouTube video. https://makemulti.com

    Where to find Dru:

    Essays: https://druriley.com/

    X: https://x.com/DruRly
    YouTube: https://www.youtube.com/@dru-notes
    Apple Podcasts: https://podcasts.apple.com/podcast/drus-notes/id1888795427
    Spotify: https://open.spotify.com/show/3lFHqgKxuvEHmdiEUfYShG

    Subscribe to Dru's Notes for a new episode every day.

    Click here to view the episode transcript.

    5 min
  • The 200-Million-Year Test for Any Habit | Daily Essay

    I dug the same grave 5 times. All 5 climbed back out, some more than once. A habit that outlives my judgment is one worth keeping, and a crocodile that has worn the same body for 200 million years explains why.

    Featuring: Thich Nhat Hanh

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    Read the full post

    Brought to you by:

    Trends.vc: Discover new markets and opportunities. https://trends.vc/

    HeadsUp: Know when your competitors move. Before your customers do. https://headsup.bot

    Multi: Turn any content into a YouTube video. https://makemulti.com

    Where to find Dru:

    Essays: https://druriley.com/

    X: https://x.com/DruRly
    YouTube: https://www.youtube.com/@dru-notes
    Apple Podcasts: https://podcasts.apple.com/podcast/drus-notes/id1888795427
    Spotify: https://open.spotify.com/show/3lFHqgKxuvEHmdiEUfYShG

    Subscribe to Dru's Notes for a new episode every day.

    Click here to view the episode transcript.

    2 min

About Dru's Notes

From the publisher's feed

One mental model each day in a few minutes. Habits, business, building products and thinking clearly. From Dru Riley, founder of Trends.vc.