Drysen Learns Things

In this conversation, Drysen Carsten speaks with Stacey Jaeger about the intricacies of go-to-market strategies, particularly in the context of FlexTrades. They discuss the importance of collaboration among different teams, the need for clear communication, and the role of education in ensuring all team members are aligned. Stacey shares insights on how to structure go-to-market teams based on audience and the significant impact of having a unified strategy on campaign results.

In this episode, Drysen Carsten discusses the importance of building trust and making customers feel special in order to turn them into superfans of your brand. He shares his experiences from his wedding entertainment company and highlights the various touch points and personalized experiences they created for their clients. Drysen emphasizes the power of building trust through behind-the-scenes work, personalized communication, and creating content that makes customers want to brag about your brand. He also suggests looking at customer reviews as a measure of trust-building success.

In this conversation, Drysen Carsten interviews Josh MacPhee, a content creator working on a project for the Flowstate Experience. They discuss the role of AI in content creation, specifically in generating images and providing feedback. Josh shares his process of training chatbots and using AI image generation to create visually exciting content. They also talk about the importance of context and the need for human input in the creative process. Overall, the conversation highlights the potential of AI as a tool in content creation, but emphasizes the importance of human creativity and intention.

In this episode, Drysen discusses the process of working with an animation studio like Made By Things. He explains the Discovery Workshop, where goals and content gaps are identified. The next step is to develop the story, focusing on inspiring curiosity and positioning the brand as a mentor rather than the hero. The process then moves to creating a visual treatment, mood boards, storyboards, and style frames. Once approved, production begins, followed by animation and sound design. The entire process is highly collaborative to ensure the final product aligns with the brand's personality.

In this solo episode, Drysen Carsten shares his experience working on a nationally broadcast documentary about two world-class farmers. The show aimed to provide an entertaining and educational glimpse into the world of farming and showcase the expertise of these farmers. Drysen discusses the challenges of filming a documentary about agriculture, including the unpredictable nature of farming and the difficulties of scheduling and traveling. Despite the challenges, the show was successful in building trust and showcasing the value of the farmers' program. It also attracted sponsorships and donations, allowing for the production of the show and providing better resources for the farmers involved.

In this conversation, Drysen Carsten interviews Shelby Hagerdon, a writer and producer at Made By Things. They discuss Shelby's role as a producer and her show 'I'm a Producer' which educates viewers about the different aspects of being a video or content producer. They also talk about the unique qualities of Made By Things, such as their care and willingness to take risks. The conversation ends with a mention of the Discovery Workshop offered by Made By Things.

In this episode, Drysen shares a story from his experience as a video editor working on a local TV show. He discusses the challenges of creating free commercials and the lack of collaboration and intentionality in the process. He emphasizes the importance of having a plan and being intentional about the goals and objectives of the commercial. Drysen also mentions the value of directing viewers to specific landing pages and tracking the ROI of the commercial. The episode concludes with a call for marketing professionals to share their campaigns and initiatives on the show.

Jade Scherr, the founder of HexaHive, discusses her campaign to legalize marijuana in North Dakota. She emphasizes the importance of strategy and purpose in marketing and highlights the challenges of changing public perception in a conservative state. Jade shares the tactics her team has used, including branding, media relations, and digital advertising. She also discusses the regulations and limitations they face in advertising cannabis and navigating political regulations. Overall, the campaign aims to open up cross-aisle conversations and educate the public about the benefits of marijuana legalization.

In this conversation, Drysen Carsten interviews Eric Fide from Conifer Health. They discuss Conifer Health's personalized ABM campaign and how it helps solve revenue cycle pain points for hospitals and health systems. The campaign targets leaders in different departments and tailors messages to their specific pain points. The personalization and precision of the campaign have led to improved engagement and KPIs. The conversation highlights the importance of personalization in marketing and the benefits of targeting specific individuals.

In this conversation, Drysen Carsten interviews Jason Donnelly about his experience starting the Marketing Combat podcast. They discuss the inspiration behind the podcast, the goal of establishing thought leadership, and the importance of authenticity. Jason shares his learnings from producing 40 episodes in two months and the decision to redo and improve the podcast. They also touch on Jason's job hunting experience and his creative approach to networking. The conversation ends with a reminder to take action and pursue creative endeavors.