Drysen Learns Things

Jaden Miller from Weller Brothers discusses data tracking and responsible marketing in a conversation with Drysen Carsten. Jaden shares how they implemented tools to track leads and clients, allowing them to make more accurate decisions in allocating their marketing budget. They also discuss a branding tactic of sending letters to neighbors before starting a landscape project, along with a $10 Starbucks gift card, to create positive touchpoints. The conversation emphasizes the importance of authenticity and genuine communication in marketing.

In this episode, Drysen interviews Matt Vojacek, the creative director and founder of Made By Things, about their marketing efforts. They discuss the Things By Things marketing campaign, which started as an experiment during COVID. Matt shares how they offered stop motion animation services at a lower price point and received a positive response. They also talk about the importance of delivering specific outcomes and the success of the Things By Things campaign in introducing clients to Made By Things.