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DT #28: Building a Brand Around Your Workforce Initiatives
Many economic development groups engage in a series of workforce strategies, but how can you build excitement around it?
In this episode, Dennis and Jason talk about Grow Lee, the brand associated with the workforce strategies in Lee County, Iowa. It started by convening a group of 70 stakeholders and deciding to launch 10 initiatives within the first 12 months.
Tune in to learn more about the process of convening, leading, and launching a series of workforce programming under a common brand.
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By Develop This! Podcast
4.2
4646 ratings
Many economic development groups engage in a series of workforce strategies, but how can you build excitement around it?
In this episode, Dennis and Jason talk about Grow Lee, the brand associated with the workforce strategies in Lee County, Iowa. It started by convening a group of 70 stakeholders and deciding to launch 10 initiatives within the first 12 months.
Tune in to learn more about the process of convening, leading, and launching a series of workforce programming under a common brand.
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