Ann Fishman is on the forefront of understanding the six different generations alive today.  Her work in the US Senate and as founder of Generational Targeted Marketing has provided generational guidance to some of the nation's largest and most successful companies.

Is it rude for a millennial for pull out a phone during a meeting?  What if a baby boomer keeps repeating themselves in the same meeting?

In this episode, Dennis interviews Ann gets to learn how we can understand these generational differences and both respect and value the strengths each generation offers.

Ann Fishman's Official Site

Books:
Marketing to the Millennial Woman, Ann Fishman