The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Steven Sashen.In this episode, Dave and Steven discuss:

The Shark Tank Experience. 

Why Xero Shoe is a movement. 

Building a community. 

The reality of the guarantee. 

 

Key Takeaways and actionable tips:

Create your product to support the purpose. 

Build your marketing based on the customer lifecycle. 

A guarantee isn’t dangerous if you have a good product. 

Just be a nice person. Don’t let the anonymity of the internet change the way you interact with humans as a human being.

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