If you’re using LinkedIn to grow your business, I want to give you a key piece of advice.

Stop hunting for connections.

While it may seem like a no-brainer to get all of the connections you can on LinkedIn, I want you to ask yourself.

What do all of those connections for you?

If you have hundreds(or even thousands) of connections on LinkedIn, that means you’ve got to be accepting requests from people you don’t even know.

When you clutter your account with tons of meaningless connections, you’re taking away the value you can get out of the platform.

LinkedIn is a great platform for sales, but you have to know how to use it. Don’t get me wrong, there IS a way to prospect with LinkedIn, and gaining a base of followers is great for business.

But if your marketing strategy for LinkedIn revolves around getting as many connections as you can, it’s time to end that now.

LinkedIn should be used to create just as meaningful of a relationship as you would in person, not to get the largest number of meaningless connections you can.

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