The traditional media industry continues to be disrupted by everything from new streaming networks to popular creators posting content on platforms such as YouTube. One of those disrupters the past 15 years has been Dude Perfect. The company was started by five friends who went to Texas A&M, and rose to fame for viral trick shot videos posted on YouTube. The company now boasts 60.5 million subscribers on YouTube and churns out a steady, broader array of content. Armed with a new $100 million capital infusion from Highmount Capital, Dude Perfect is gearing up for more unique programming and the build out of a new headquarters in Frisco, Texas. Yahoo Finance executive editor Brian Sozzi sits down for a chat with Dude Perfect CEO Andrew Yaffe. Yaffe joined Dude Perfect in October after eight years in leadership roles at the NBA. He is Dude Perfect’s first-ever CEO, and has big ambitions to create a new kind of media powerhouse.

Yahoo Finance's Opening Bid, brings you a high-octane take on the freshest analyst calls, wildest stock moves and shrewdest commentary in the business world. Executive Editor Brian Sozzi puts Wall Street's finest through their paces in this essential conversation for every investor - before the stock market opens.

Find this episode's transcripts and more episodes of Opening Bid at https://finance.yahoo.com/videos/series/opening-bid/.

Thoughts? Questions? Fan mail? Email us at [email protected].

00:00-Andrew Yaffe joins Opening Bid

05:30-Partnerships are lifeblood of content company

08:30-Fulfilling a need for family-friendly entertainment

14:50-Live sports are here to stay

18:00-Kid-safe streaming app

Yahoo Finance's Opening Bid is hosted by Brian Sozzi, and produced by Rachael Lewis-Krisky.

Andrew Yaffe recently joined Dude Perfect as the company's first CEO and was previously an Former NBA executive .

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