Have you ever wondered why 2024 has been termed the year of creator marketing and authenticity? Or why TikTok is making such a lasting impact on film? 

Martin, Jan, and Nikolaj tackle just that while debating the future of film distribution and promotion, at the intersection of tech innovation and the cinema industry. 

Episode 4 brings you a deep dive into the inner workings of bold marketing campaigns on TikTok, user-generated content, with a dash of AI and what’s next in bridging the gap between products and audiences.

Tune in to find out more about:

• What’s the “agile way” to treat film marketing in today’s ad-saturated world
• Nikolaj’s approach to film marketing, digital platforms, and creators, with cool examples from Vievo’s portfolio
• The power of co-creation in cinema marketing
• How to start working with creators
• What works and what doesn’t on TikTok for film promotion
• Why bring authenticity into the mix

About our guest:

Nikolaj Mathies stands out as one of the few marketing professionals who have worked with a diverse array of film distributors and cinemas across Europe and America to promote their films online. To date, he has contributed to well over 300 theatrical releases in more than 30 different countries. From the onset of his career, he has dedicated himself to developing innovative strategies for how theatrical films and their digital promotions can transform audiences from mere consumers to active participants and co-creators.

In 2022, Nikolaj founded Vievo, a content and creator agency that aims to bridge the gap between traditional feature film trailers and the unprecedented volume of user-generated content that the industry is currently witnessing.

The era where the industry could simply condense a film into a trailer or a cut-down is over. In the fierce competition for consumer attention, it is essential to engage audiences with authentic and fan-centric content that doesn't necessarily originate from the feature film itself.

What do we talk about when we talk about successful cinema marketing? And how does that look for independent, local cinemas?

Our hosts, Martin and Jan, explore just that with two experienced guests: Clarissa Bergh, Managing Director of Lillehammer Kino in Norway and Johan Fogde Dias, Cultural Producer at Zita Folkets Bio & Festival Producer at Panoramica Film Festival in Sweden.

Episode 3 of DX Talks brings you two cinema operators uncovering their cinema marketing tips and tricks, what worked for them, and what they learned along the way.

Tune in to find out more about:

• The local cinema landscape in Norway and Sweden
• How Clarissa and Johan foster community through social media engagement
• Our guests’ social media strategy and how they differentiate between Facebook, Instagram, and TikTok
• Event marketing and personalisation for Lillehammer Kino’s and Zita Folkets Bio’s audiences
• The cinema operators’ practical tip you can start using today, at your cinema

About our guests

Clarissa Bergh has served as the Managing Director of Lillehammer Kino for the past five years, following a successful career as a manager in the fitness industry. She completed her education at BI – The Norwegian Business School through the Executive Degree Programme. In recognition of her outstanding contributions to the cinema industry in Norway, she was honoured with the Norwegian "Hugo" award in 2022.

Furthermore, she received the Innovation Award at the Norwegian Cinema Conference in 2021. Clarissa Bergh has also been a featured presenter at the same conference in both 2019 and 2022. In 2021, she participated as a panellist at CineEurope.

Johan Fogde Dias graduated in 2014 from Stockholm University with a Bachelor of Arts in cinema studies. During the course of his studies, he has worked with several film festivals in Stockholm and pursued an internship with the Swedish Film Institute. In 2015, he co-founded the Latin American Film Festival – Panoramica, in Stockholm.

Since 2016, he’s been working as a programmer and events producer for the Art House cinema Zita in Stockholm. He has also been working as a distribution coordinator with Folkets Bio and their EU-project Scope100 during two editions.

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👉 DX’s fresh marketing guide: Film Forward. An Operator’s Guide to Elevating Cinema Marketing

In our second DX Talks episode, our hosts, Martin and Jan, talk to guest speaker Michelle Stevens, Commercial Director at Powster, about today's opportunities and challenges of cinema marketing. With such a broad topic at hand, we aim to explore how moviegoing behaviours have shifted, talk about consumer attention and engagement, and share our insights on cinema marketing tactics and how to leverage the digital to grab that attention.

Tune in to find out more about:
1. Why “one size fits all” is obsolete for digital marketing
2. How to leverage influencer marketing, local media, and the excitement of fans
3. Examples from independent cinemas experimenting with event marketing, real-time marketing, merchandise, and more
4. Ideas you can test at your cinema, without extensive marketing resources

About our guest
Michelle Stevens is the Commercial Director at Powster with a background across a variety of sectors, including cinema, XR, digital, OOH and events. She has worked in the cinema sector for approximately 15 years, including cinema advertising and distribution, before joining Digital Creative Studio, Powster, in 2020. The common theme running through all her cinema industry roles is a passion for selling the immersive nature of the big screen and its content, the opportunities for innovation and creativity, and cinema's power to engage.

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‍👉 DX’s fresh marketing guide: Film Forward. An Operator’s Guide to Elevating Cinema Marketing

In our pilot episode on Web3, NFTs, and the future of cinema, Jan and Martin are talking to David Justin, founder of BLOCKTIVITY, a Strategic Consulting and Marketing company helping Media & Entertainment companies unleash the power of Blockchain and Web3. We’ll be tackling this highly complex topic to make it more digestible and walk away with some clear hypotheses of what it all could mean for cinemas.

‍Join us to find out more about:
1. What web3 technology is, beyond the myth and the hype
‍2. Why this new technology matters to the cinema industry and practical examples already happening in our space
‍3. What you can do to stay in touch with new developments