In this episode of The Women On Top, Valerie Lynn sits down with Dylan Jahraus, powerhouse Etsy seller, coach, and former corporate leader, for a deeply honest conversation about ambition, resilience, and building a life on your own terms.

Dylan opens up about what pushed her to walk away from the corporate path and how she turned a simple Etsy shop into a multi-seven-figure business. She shares the real challenges behind the highlight reel, the role community played in her growth, and the mindset shifts that helped her navigate doubt, burnout, and big leaps.

Together, Valerie and Dylan dig into the strategies that actually move the needle in e-commerce, from understanding customer behavior to staying ahead of trends, and why consistency still outperforms perfection. Dylan also talks about the personal “why” that fuels her, the legacy she hopes to leave for her daughters, and the quiet power of choosing flexibility, freedom, and self-trust.

This episode is equal parts tactical and deeply human, offering practical steps for aspiring entrepreneurs and heartfelt encouragement for anyone ready to chase a bigger vision.

Chapters

00:00 – The Journey Begins: From Corporate to Etsy Success
 02:53 – Building an Empire: Overcoming Challenges & Customer Relations
 05:58 – E-Commerce Explained: Strategies That Actually Work
 09:13 – Understanding Customer Needs: The Key to Longevity
 12:09 – Trends & Market Research: Staying Ahead
 14:50 – Facing Doubts: The Importance of a Strong “Why”
 18:03 – Creating a Legacy: Personal Stories & Motivations
 20:52 – The Power of Flexibility: Owning Your Time
 23:58 – Saturation & Strategy: Standing Out in a Crowded Market
 26:04 – The Power of Consistency
 27:40 – Practical Strategies for Sustainable Growth
 30:16 – Understanding Digital Products
 31:22 – Aligning Skills With Your Business Ideas
 33:17 – Finding Fulfillment in Entrepreneurship
 36:11 – Building Confidence Through Action
 37:38 – How Long It Really Takes to See Success on Etsy
 39:13 – Learning From Mentors
 40:43 – Balancing Business & Family
 43:04 – Dreaming Bigger: Future Aspirations & Growth

Connect with Dylan:  

The Ultimate Etsy Course: https://dylanjahraus.com/ Instagram: https://www.instagram.com/dylanjahraus/ YouTube: https://www.youtube.com/channel/UCeO8Gmc2B-3G2fgcFnRR4Xw Podcast: https://podcasts.apple.com/us/podcast/etsy-seller-success-tips-for-starting-growing-and/id1647518076

Connect with The Women On Top:

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