Dynamic Business Women

Dynamic Business Women

By Michele Elmas-HardyBusinessNewsBusiness News
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Dynamic Business Women episodes

  • Episode #10- Using The Media To Raise Your Profile

    In this vast and competitive business landscape, most business women are aware of the need to raise their profile to stand out from their competitors and get noticed by their customers.

    By far, the most effective way to do this, without investing hundreds of thousands of dollars into advertising, is to use the media to tell your stories, gain credibility and build trust with your target customers – in fact, media coverage is free.

    However, getting a story published by the media can seem like an almost impossible task to many.

    Show Notes:

    • How to get media coverage and where to start?
    • The secrets to creating your successful PR/media pitch strategy and pitching your stories
    • What is considered newsworthy
    • How to pitch yourself as an expert to journalists so they call on you for interviews, quotes and comments
    • Effective ways of getting interviewed
    • Tips on how to contact journalists directly
    • 39 min
    • Episode #9 Shae Baxter – Understanding SEO for Websites
      • What exactly is SEO and Keywords
      • How do you know what potential customers are typing into Google?
      • Is SEO complicated
      • Things that Google doesn't like you doing when it come to SEO
      • Creating content that keeps Google happy
      • What you need to know about SEO
      • SEO common mistakes
      • How to write blog posts that capture Googles attention
      • Business mindsets
      • What does the future hold for Shae Baxter
      • 44 min
      • Episode #8 Brenda Tsiaousis - Connector of Dreams

        Turning your dreams into reality! In this episode Brenda and Michele talk about;

        • Starting a new life in a new country
        • Tips on building up your business with very little money
        • Do you really need a website to start off with?
        • The importance of connecting with like-minded people
        • Business tools Brenda can't live without
        • "There is no such thing as work/life balance, insteads its a work/life blend"

          http://www.dynamicbusinesswomen.com

          43 min
        • Podcast #7 Teresa Cleveland - Are We Born Entrepreneurs?

          This was a hilarious interview for me to do as Teresa always 'keeps it real' when it comes to sharing her stories on being a business woman.

          I originally 'met' Teresa when she did a webinar for the Dynamic Business Women members and we just immediately clicked (possibly due to our warped sense of humour? #nojudgement). During this interview we discuss;

          • Why is Teresa IN the closet?!
          • The realities of being an entrepreneur
          • Are you born a natural entrepreneur
          • Business Networking
          • Business Mentoring
          • July 29th 2014 at 11:30pm THIS happened!!
          • Tips for when the domain URL you want is taken
          • Self sabotage and EFT
          • 43 min
          • Episode #6 – Caroline Silk– Healthy Lifestyles for Women
            • Hear why Carolyn quit her job in marketing and advertising to study at University and become a female entrepreneur while raising three toddlers
            • 7:00 Weigh loss mindsets
            • 9:30 Michele shares her own personal weight loss struggles, and emotional triggers with weight gain
            • 13:00 Recognising your triggers and limiting beliefs
            • 16:31 Checking in with your physical feeling of hunger
            • 17:22 Mindful eating
            • 19:00 Advice for maintaining a healthy lifestyle for women who spend a lot of time behind a desk
            • 22:31 New work concept... standing!
            • 24:00 Tips for getting moving whilst working
            • 31 min
            • Creating Your Online Course

              In this interview Janet and I discuss how to stand out the crowd when creating your e-course, what steps you need to take, different delivery methods, Evergreen vs Live, and mistakes people make when putting together their courses

              39 min
            • Episode #4 - Di'Anne Dolzan - The Queen of Wholefoods

              Show Notes:

              • Internationally acclaimed and certified Raw Food Chef my passion is to one by one to educate the masses on how they can take their health to the next level by concentrating on Whole-foods & Self Care Principles.

                In reality this will benefit most people profoundly in many ways both internally and externally, and effectively we empowering individuals to be able to be self sufficient with regard to their medical problems and treatments as well.

                I have had my own health journey which I have gained valuable knowledge from. Over the years and from a very young age I have always battled with my weight and in turn the bullies at school who used to tease me about it.

                I have tried every diet known to man and they don't work. They are simply written for the people who have had success using them and no one else. My latest weight loss challenge was to loose 23 kg to bring me from 86kg down to 63kg. I have held this weight now for 2 years using simple techniques that others can adopt and change to suit themselves.

                Using my mentor and friend Don Tolman’s (The Wholefood Medicine Cowboy) Wisdom and Knowledge, and Guidance, I strive to empower people with the knowledge they need to achieve their ultimate health, and help them put an individual program together to help them achieve their goals and not other peoples goals.

                I believe that food should come from nature and not the chemist, and your body deserves the very best you can give it. After all your “Health is your true Wealth in Life”!

                We all need to eat the best foods that we can, but is equally important (in order to get the fullest benefit out of the food we consume), how we prepare the food.

                This is where I excel at coming up with simple, easy, and time effective ideas. I currently share my wisdom and my knowledge with anyone who wants to learn. To date I have appeared at many events around the country and overseas, and many have commented after seeing her live, that they have gone away with much more knowledge than they ever thought they would obtain.

                At Rawsome Wholefoodie we are dedicated to raising Humanities Self Care Awareness through the use of Whole Foods, re establishing a Positive Connection with your Body, and Healthy Living Principles.
              • 35 min
              • Episode #3 - Kate Savage - Business Plans and babies

                My role at the beginning of the year was as Client Services Director at a creative agency. I was uninspired and frustrated with decisions that didn't reflect my values or employee management ethos, but didn't want to leave my teams 'on their own'. I set to work to make all the changes I knew would set the team up for a fair start, and left - every single message on the leaving card said 'thank you' :)

                I had a lightbulb moment walking to work one day - halfway over Pyrmont Bridge - when I realised Coaching was what I wanted to do.

                I had no qualifications only experience, no real understanding of the industry but I knew, I just knew, that this was it. 

                I handed in my notice and left my high paying job with the aim of starting my own business as a Coach & Mentor. 

                I went back ‘to school’ (which I was never very good at the first time round!), but excelled as I knew the subject, I was good at it and I was soaking it all up and then using the information immediately in my coaching assignments. 

                I had to find clients, and so reached out to my networks and offered some free career coaching sessions for exaperience and study. My inbox was flooded. The first four were my first clients, and are now paying clients who have been on a great journey with me over the last few months. 

                Suddenly after having managed teams, and been surrounded by 40-200 people, I had to do the finance, the website, the travel bookings – some fun, some not so much... 

                As all women do, I questioned myself - Can I do this, am I doing it right? 

                But then I’ve seen the people I coach changing – from their posture, to their outlook, to their disposition. Is there a better ‘goal’ for a day at work than that?? 

                Within the first two months I was receiving feedback like this and I knew I was on the right track “Ever heard the expression "You can't see the wood for the trees"? I was in that position until I met Kate and she put the trees in priorities for me and showed me my worth and achievements. My life is back in control! Thanks Kate!” 

                It took me 15 years to find what I really wanted to do outside advertising, with no real answer for ‘what is your passion’ – now I have found it and 2015 will be a big year! 

                I am 100% driven to help women focus, set and achieve their goals.

                34 min
              • Episode #2 - Lead Generation - Caylie Price

                Caylie Price is the owner of Better Business Better Life where she helps online entrepreneurs develop list building and sales funnel strategies that help her peeps make serious moolah with increased profit margins and rapid growth. Helping clients triple and quadruple their lists in less than three months? She’s done it over and over. Sell out every month since launch, six-months running? No problem.

                In the corporate world that passion translated to teaching business for the University of Ballarat and online marketing for the Australian Government. She’s used her marketing expertise to turn a failing business incubator into a thriving success.

                Even as a child, Caylie was always reading business books and coming up with yet another business idea. Her sisters swore she was bossy but Caylie called it ‘sharing.’


                Should you ever lose track of Caylie,  just look to the nearest paddock, you’ll probably find her in pink polka-dot gumboots, ear glued to the phone talking business strategy while fighting off calves as she mixes their feed. Just don’t try telling her you can’t run a successful business from the bush.

                31 min
              • Episode #1- Julie Rainbow - Starting Again When You've Lost It All

                Julie Rainbow is the Director of Clarity Road as well as an advisory management and marketing consultant for various small businesses as well as large corporates. In another life, Julie was the owner of an award-winning events business, until a debilitating divorce and a series of life changing events, resulted in business loss and bankruptcy.

                After working her way back to financial and professional stability, Julie became General Manager of a global IT company, and along with her management team, lead the business in only a few years from a small revenue base to a multi million dollar business.

                However her passion for empowering women soon led Julie to refocus her professional direction and create Clarity Road (www.clarityroad.com.au): a business dedicated to helping women through life changing events, divorce recovery, and business mentoring.

                Julie recently received recognition for her work with women through her nomination for the 2014 Pride of Australia Medal. Outside of work, Julie is a passionate volunteer who works as the chairperson of a committee that supports Women’s Legal Service: an organisation that helps women impacted by domestic violence.

                Professionally and personally, Julie now uses her business acumen and life experience to inspire and empower others.

                22 min

              About Dynamic Business Women

              From the publisher's feed

              Michele Elmas-Hardy from Dynamic Business Women.com interviews female entrepreneurs who share their own real life experiences, challenges and triumphs when running a business.