Dynamic Disruption

In this episode, we sit down with Alec Hanson, CMO of loanDepot. Alec is a seasoned marketing leader who made a successful transition from sales to the C-suite. Discover the invaluable insights gained from his front-line experience as we delve into the strategies and mindset shifts required to excel in both sales and marketing. Alec offers practical advice on building a strong brand culture and optimizing sales performance. Whether you're a sales professional looking to advance your career or a marketing leader seeking to enhance your team's effectiveness, this episode offers invaluable knowledge and actionable tips.

Today's episode features Will Fraker, VP of Brand and Performance Marketing for The Good Feet Store. Fraker is a franchise favorite, and we loved hearing about his experience in the industry, including insights into franchisee adoption strategies, fostering a transparent and communicative environment, and more.

We had the privilege of sitting down with Sean Kellenberger, SVP, Head of U.S. Brand, Marketing & Digital Strategy for RBC Wealth Management. Sean shared the importance of connecting with customers on a deeper level, the different avenues of marketing RBC uses for various consumer demographics, how they stay on top of compliance guidelines, and the advantage of partnering with major league sports teams.

Join us as we delve into the fascinating world of customer experience with Mary Ann Donaghy, Chief Marketing & Customer Experience Officer for ZIPS Cleaners. She shares how ZIPS is reimagining the customer journey, how to identify consumer needs and maintain brand loyalty, and valuable insights for marketers of any level.

It was great to welcome David Schwartz, an industry whiz who has worked at industry titans that include Coca-Cola, Amazon, and Allstate, on this episode of Dynamic Disruption. David shared powerful takes on adaptive retail, blending online and offline experiences, data-driven marketing and how to use it to enhance the customer experience, translating online experiences to in-person interactions, and we even discuss the vertical that had a major miss-out on their marketing strategy.

Tom Dowd isn't just the President & CEO of F45 Training — he's also their biggest cheerleader. We sat down with Tom to hear exclusive insights and updates on the brand's ongoing mission, including the news that F45 isn't just about crushing HIIT workouts anymore. They're constantly innovating, and we've got the inside scoop on their latest game-changer: FS8, their brand new yoga and pilates hybrid concept!

We'll dive deep into F45's philosophy, how they use competition to keep things exciting, and most importantly, how they consistently put their members at the forefront.

This episode features New York Times best selling author, world-renowned thought leader and speaker, and former Chief Economist for the Consumer Technology Association, Dr. Shawn DuBravac. We sat down to talk about strategic approaches for brands on harnessing AI to enhance operations, employee and consumer engagement, and more.

Ever wondered what it takes to become a Fractional CMO? And what exactly is one, anyway? Hear from three pioneering women who are redefining the marketing game as Fractional CMOs. We'll explore their journeys to the top, unpack the biggest needs facing brands today, and discover why fractional executives might just be the future.

Special thanks to our guests Brooke Budke, Founder & CEO of Momentum Brands, Liane Caruso, Founder of helloCMO, and Katherine LeBlanc, Founder of Franchise Fractionals and Owner at Apollo CMO.

Join us for an exciting conversation with Allison Rand, YouFit Gym's Vice President of Marketing. Hear why collaboration between competitors can help you leverage customer insights, the importance of constant tech testing, and embracing failure. Allison and Mary also analyzed the mainstream marketing of fitness fads and diet culture over the years.

In this exclusive episode, we went behind the scenes of Entrepreneur Media's Franchise 500 list creation with Special Projects Editor, Tracy Stapp Herold. Tracy unveils the secrets, the challenges, and the innovations that make the Franchise 500 a beacon of success for entrepreneurs. Hear emerging trends set to dominate in 2024 and how to stay ahead of the curve in the business world.