In this episode of E-Coffee with Experts, Ali Haris, Director of AI Marketing Innovation at Men’s Wearhouse, breaks down how marketing leaders must adapt to the shift from traditional search engines to AI-driven platforms like ChatGPT and Perplexity.

We explore how user behavior is evolving from simple keyword searches to complex, intent-driven questions, and what that means for your SEO strategy, content creation, and digital visibility.

Ali shares actionable insights on:

- Building scalable marketing systems in the AI era

- Structuring content for both humans and machines

- Leveraging internal data sources like reviews and customer queries

- Measuring success with AI visibility, citations, and mentions

- The rise of AI agents and what it means for e-commerce

You’ll also learn why trust, authority, and off-site signals (like Reddit and PR mentions) are becoming more important than ever, and how brands can stay competitive as AI begins making decisions for users.

If you’re a founder, marketer, or SEO professional trying to stay ahead of the curve, this episode will give you a clear framework for navigating the future of search.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 02:05: What marketing systems look like in the AI era

02:05 - 05:10: Why people now ask questions instead of searching keywords

05:10 - 07:45: How content strategy needs to change today

07:45 - 10:20: Using customer questions to create better content

10:20 - 12:40: The problem with scattered customer data inside companies

12:40 - 15:10: Which SEO metrics still matter after AI search

15:10 - 17:20: Measuring citations, mentions, and AI visibility

17:20 - 20:05: How AI agents will start shopping for users

20:05 - 22:40: Example of AI buying products automatically

22:40 - 25:10: Why brands must optimize for machines, not just people

25:10 - 28:00: How Reddit, PR, and trust affect visibility

28:00 - 30:10: Are listicles still useful in AI search results?

30:10 - 32:15: The challenge of tracking AI traffic today

32:15 - 34:00: Tools marketers can start using right now

34:00 - 35:09: Advice for marketers starting with AI SEO

 Connect with Ali Haris

 https://www.linkedin.com/in/aharis/

 https://careers.tailoredbrands.com/store-menswearhouse/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-coffee with Experts, Austin Willman sits down with Heyden Enochson, Head of GTM at Madison AI, to break down how AI is reshaping decision-making, workflows, and productivity inside public sector organizations.

Heyden shares the origin story of Madison AI, born from a strategic consulting firm with over 20 years of experience, and how a single idea, automating staff reports, turned into a powerful GovTech solution used by cities and counties.

They dive deep into:

- How AI is reducing 4–6 hour tasks into minutes

- What “go-to-market” really means in GovTech

- Why face-to-face sales still dominates in 2026

- How data infrastructure—not just AI—drives real results

- The difference between AI hype vs. real implementation

- How SEO, content, and AI search are evolving together

This episode is packed with insights for founders, marketers, and SEO professionals looking to stay ahead in an AI-driven world.

If you're building in SaaS, GovTech, or marketing, this conversation will challenge how you think about growth, automation, and customer understanding.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:45: Intro & What This Episode Covers

00:45 - 02:00: Heyden’s Background In Strategy & SaaS

02:00 - 03:30: How Madison AI Started

03:30 - 05:00: The Problem With Government Staff Reports

05:00 - 06:30: Building The First AI Solution With A County

06:30 - 08:00: What Go-To-Market (GTM) Really Means

08:00 - 09:30: How GovTech Sales Is Different

09:30 - 11:00: The Challenge Of Data In Government

11:00 - 12:30: How They Handle Security & Sensitive Data

12:30 - 14:00: Marketing Strategy For GovTech Companies

14:00 - 15:30: Why Face-To-Face Still Wins In 2026

15:30 - 17:00: Where Customer Conversations Start

17:00 - 18:30: The Power Of Referrals In Government

18:30 - 20:00: First “Aha” Moment For Customers

20:00 - 21:30: How AI Saves Hours Of Work

21:30 - 23:00: Different Users Need Different Solutions

23:00 - 24:30: Content Strategy For Multiple Audiences

24:30 - 26:00: SEO, AI Search & Content Creation

26:00 - 27:30: How They Choose Content Topics

27:30 - 29:00: Product vs Custom Build Explained

29:00 - 30:30: Using AI To 10x Daily Work

30:30 - 32:00: Tools, Workflows & Avoiding AI Slop

32:00 - 33:30: Advice For Marketers & SEO Professionals

33:30 - 35:00: What They’re Focused On In 2026

35:00 - 35:51: Final Thoughts

 Connect with Heyden Enochson

 https://www.linkedin.com/in/heyden-enochson-b81b0a83/

http://madisonai.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, Christopher Smith (Squad Lead at Inbound FinTech) breaks down how SEO has transformed from outdated tactics like keyword stuffing into a sophisticated, trust-driven, omnichannel strategy.

Chris shares his journey from PR to SEO, revealing how major Google updates like spam updates and RankBrain reshaped the industry. He explains why modern SEO success, especially in FinTech, depends on trust signals, digital PR, and brand authority rather than just rankings.

The conversation dives deep into how AI is changing search behavior, introducing the concept of dual funnels: one driven by AI research and another by traditional discovery. Chris explains why today’s users often arrive ready to convert, and how your UX, CRO, and CRM must adapt.

You’ll also learn:

- Why CRM architecture is the most overlooked growth lever

- How AI and automation reduce acquisition costs

- The real role of digital PR in AI-driven search visibility

- Why an omnichannel strategy is essential for 2026 and beyond

If you're a founder, marketer, or growth leader in SaaS or FinTech, this episode will completely change how you think about SEO and revenue growth.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:12: Introduction

00:12 - 01:05: Chris Smith’s Journey From PR To SEO

01:05 - 02:19: Early SEO Mistakes And Industry Evolution

02:19 - 03:13: Google Updates That Changed SEO Forever

03:13 - 03:35: Why Trust Is Now Critical In SEO

03:35 - 04:24: SEO Strategy In FinTech Explained

04:24 - 05:48: Inbound Marketing Then Vs Now

05:48 - 06:25: Most Underrated Growth Channel Today

06:25 - 07:44: AI Search And The New Funnel Shift

07:44 - 09:40: Digital PR And Brand Trust In SEO

09:40 - 11:02: The CRM Mistake Costing Companies Growth

11:02 - 12:07: How AI Is Lowering Acquisition Costs

12:07 - 13:34: Best AI Tools For Marketers Today

13:34 - 16:45: 2026 Strategy And Omnichannel Marketing

16:45 - 18:29: Advice For New SEOs Entering Industry

18:29 - 20:13: Final Thoughts

 Connect with Christopher Smith

 https://www.linkedin.com/in/christopher-smith-csa/

 http://clearoneadvantage.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-coffee with Experts, Austin Willman sits down with Madeleine Hooper, Director of Brand & Social Media Marketing at 12th Tribe, to break down how luxury brands, influencer marketing, and experiential activations actually drive real business results.

From behind-the-scenes insights into Camp Poosh and working with high-profile brands, to understanding why perception, pricing, and control shape consumer behavior, this conversation is packed with actionable insights for founders, marketers, and agency owners.

You’ll learn why experiential marketing is becoming more powerful in an AI-driven world, how to measure ROI from offline campaigns, and what separates luxury brands from commodity businesses.

Madeleine also shares how to approach influencer marketing differently depending on scale, how to build trust with creators, and why quality always beats quantity when it comes to partnerships.

If you're a founder, marketer, or agency owner looking to increase perceived value, attract higher-paying clients, and build a stronger brand in 2026 and beyond—this episode is for you.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:45: AI vs Real Life: Why Experiences Matter More

00:45 - 02:00: What Camp Poosh Actually Is

02:00 - 03:15: Making Brand Activations Feel Unique

03:15 - 04:30: Why People Are Craving Real Experiences Again

04:30 - 05:50: The Weird Side of AI Taking Over

05:50 - 07:00: What AI Should Actually Be Used For

07:00 - 08:30: Luxury Isn’t Perfection… It’s Control

08:30 - 10:00: How Luxury Brands Design Their Experiences

10:00 - 11:30: Why People Pay More (It’s Not Quality)

11:30 - 13:00: The Psychology Behind Expensive Brands

13:00 - 14:30: Pricing Strategy: Why Cheap Can Hurt You

14:30 - 16:00: How To Attract High-Paying Clients

16:00 - 17:30: Influencer Marketing: What Actually Works

17:30 - 19:00: Quality vs Quantity (Big Lesson)

19:00 - 20:30: How To Pick The Right Influencers

20:30 - 22:00: Why Brand Fit Matters More Than Reach

22:00 - 23:30: Cancel Culture & Influencer Risks

23:30 - 25:00: Building Long-Term Creator Relationships

25:00 - 26:30: The Future of Marketing Teams

26:30 - 28:00: Why Collaboration Is The New Career Path

28:00 - 29:30: Freelance vs Full-Time: What’s Changing

29:30 - 30:45: Infinite Opportunities With AI + Internet

30:45 - 32:00: Advice For Marketing Leaders (Next 12 Months)

32:00 - 33:15: Don’t Burn Out + Use AI Smartly

33:15 - 34:52: Final Thoughts

 Connect with Madeleine Hooper

 https://www.linkedin.com/in/madeleinenhooper/

 http://bymadeleinehooper.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-coffee with Experts, our host Austin Willman chats with Nicole Franco, Head of Digital PR, AI Innovation at Fractl. She shares bold insights on what’s overhyped in digital PR (hint: survey campaigns), why AI is not killing PR, and how the best teams are using LLMs like Claude and ChatGPT to scale smarter, without sacrificing quality.

Nicole breaks down:

- Why excessive survey campaigns are oversaturating journalists

- The real way to make data campaigns newsworthy

- How to optimize brand visibility inside LLMs

- Why authority beats link volume every time

- How AI workflows are saving PR teams 3+ hours daily

- The difference between strategic PR and transactional link building

- Why personal thought leadership is an underrated authority signal

We also explore how to land coverage in publications that LLMs consistently cite, how to align digital PR with revenue impact, and why “being a bridge, not a burden” is the new outreach mantra.

If you're a founder, SEO leader, or marketing executive wondering how to adapt your PR strategy for AI overviews, GEO, and modern search, this conversation is essential.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:10: The Most Overhyped PR Trend Today

01:10 - 02:00: Why Survey Campaigns Are Everywhere

02:00 - 03:20: Common Mistakes With Survey Data

03:20 - 05:10: How To Make Surveys Newsworthy

05:10 - 06:10: Must-Have Skills In Modern PR

06:10 - 07:20: Why AI Skills Are Now Essential

07:20 - 08:40: Getting Your Brand Into AI Answers

08:40 - 10:10: Writing Content For AI And Search

10:10 - 12:00: How To Land Top Media Coverage

12:00 - 13:50: Showing PR Value To Executives

13:50 - 15:10: What PR Really Means Today

15:10 - 16:40: Staying Relevant In Your Market

16:40 - 18:10: Building Real Media Relationships

18:10 - 20:00: Using AI Without Losing Human Touch

20:00 - 21:40: Strategy vs Volume In PR

21:40 - 23:10: Why Authority Beats Link Quantity

23:10 - 24:30: Using Audience Data For Better PR

24:30 - 26:00: Personal Brand And Thought Leadership

26:00 - 28:00: AI Tools That Save Hours Daily

28:00 - 29:40: Smarter Pitching With AI

29:40 - 31:10: What Needs To Change In PR

31:10 - 32:30: Is AI Good Or Bad For PR?

32:30 - 33:34: Final Thoughts And Key Takeaways

 Connect with Nicole Franco

 https://www.linkedin.com/in/nicolefranco19/

 https://www.frac.tl/ai-media-partnerships/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-coffee with Experts, our host Austin chats with Adam Barber, Global CCO at Brafton Inc., to break down how enterprise brands must rethink content marketing in a world dominated by LLMs, AI Overviews, and zero-click search. From building true topical authority to leveraging YouTube as a visibility engine, this conversation dives deep into what’s actually working right now.

We explore why traditional keyword-first SEO is fading, how entity-driven strategies are taking over, and why narrowing your focus is the key to winning in this new landscape. Adam also shares how brands can use their own data, internal expertise, and customer insights to create differentiated content that stands out, both to users and AI systems.

You’ll learn:

- Why topical authority matters more than ever

- How AI is reshaping SEO metrics and performance tracking

- The role of YouTube in LLM visibility and discoverability

- Why bottom-of-funnel content is outperforming top-of-funnel

- How to extract unique insights that AI can’t replicate

If you’re a founder, marketer, or SEO leader trying to stay ahead of AI-driven search, this episode will give you a practical roadmap to adapt—and win.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:38: Introduction to AI Search & Content Shift

00:38 - 01:35: Why Topical Authority Matters Now

01:35 - 02:15: From Keywords to Entities & LLMs

02:15 - 03:38: Rethinking Content Research in AI Era

03:38 - 04:47: Building Off-Site Authority Today

04:47 - 05:40: The Comeback of Digital PR

05:40 - 06:42: Why YouTube Is a Big Opportunity

06:42 - 07:41: Why Most Brands Struggle on YouTube

07:41 - 09:06: Should You Use a Face on Video?

09:06 - 10:03: Repurposing Content for YouTube

10:03 - 12:53: Animation vs Talking Head Performance

12:53 - 13:30: YouTube Metrics That Actually Matter

13:30 - 14:39: New SEO Metrics in AI Search

14:39 - 15:25: Why Impressions Matter More Now

15:25 - 16:20: Focus on Bottom Funnel Content

16:20 - 17:47: Connecting YouTube to SEO Results

17:47 - 18:41: The Risk of Focusing Only on Traffic

18:41 - 20:10: Traffic Down, Conversions Still Strong

20:10 - 21:09: The Rise of Branded Search

21:09 - 22:03: Using Brand Data for Content Strategy

22:03 - 23:19: Why You Must Stay in Your Lane

23:19 - 24:42: Choosing the Right Topics to Win

24:42 - 26:16: Authority Beats Volume Every Time

26:16 - 27:04: The Danger of Chasing Trends

27:04 - 28:17: Staying Competitive in AI Era

28:17 - 30:04: The 3 Types of AI Adoption

30:04 - 31:40: Why Data Ownership Matters More

31:40 - 33:22: What Winning Content Looks Like

33:22 - 35:30: Why Unique Insights Win

35:30 - 37:03: Extracting Insights from Your Team

37:03 - 37:53: Final Thoughts

 Connect with Adam Barber

 https://www.linkedin.com/in/adamfbarber/

 http://brafton.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, Ray Shefska, Co-Founder at CarEdge, shares how he leveraged 43 years inside retail automotive dealerships to build an $8M education-first platform helping consumers navigate car buying with confidence.

We talk about:

- Why traditional dealership sales models are built on confrontation

- How transparency is transforming the automotive industry

- The real problem with bait-and-switch pricing

- Why education-based content converts into sustainable revenue

- How CarEdge’s AI negotiation agent saves buyers an average of $1,500+

- The future of AI-driven purchasing decisions

- Why sales teams must move from adversarial to collaborative

CarEdge combines YouTube content, community forums, data tools, and AI automation to help buyers negotiate anonymously and eliminate emotional decision-making from high-ticket purchases.

If you're a founder, marketer, or business leader interested in AI-powered sales strategy, content monetization, marketplace transparency, or digital trust-building, this episode is packed with insights.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:32: Introduction and guest welcome

00:32 - 01:35: Ray’s 43-year journey in car dealerships

01:35 - 02:55: Why car buying feels stressful for customers

02:55 - 03:45: The information gap between dealers and buyers

03:45 - 04:50: How CarEdge started and makes money

04:50 - 05:40: Building an $8M education-first platform

05:40 - 06:20: Personal brand and experience in the AI era

06:20 - 07:15: How car buying behavior has changed

07:15 - 08:05: Why dealerships must embrace transparency

08:05 - 09:20: Training sales teams for collaboration, not battle

09:20 - 10:40: How the AI negotiation tool works

10:40 - 11:30: Saving $1,500+ by removing emotions

11:30 - 12:20: Letting AI handle negotiation stress

12:20 - 13:30: The biggest positive shift in dealerships

13:30 - 14:43: Final thoughts on the future of car sales

 Connect with Ray Shefska

 https://www.linkedin.com/in/rayshefska/

 https://caredge.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode, Joe Caley, Senior Digital Marketing Manager, Search Lead at Optix Solutions, breaks down how Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are transforming digital marketing strategy in 2025. If you're a founder, CMO, SEO strategist, or marketing leader, this conversation will reshape how you think about content, authority, and growth.

We cover:

- The real difference between SEO, AEO, and GEO

- Why AI Overviews now prioritize transactional content

- Why traffic is becoming a vanity metric

- How brand authority influences LLM visibility

- The rising importance of LinkedIn and personal branding

- Why offsite signals and brand mentions matter more than ever

- How smaller brands can compete by narrowing their niche

- The skill gaps marketers must close to stay competitive

Joe also shares how AI tools retrieve and process information, and why understanding the mechanics behind LLMs is the next competitive advantage.

If you're building a marketing strategy for an AI-first world, this episode is essential listening.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:30: Introduction

01:30 - 03:45: GEO vs AEO vs SEO Explained

03:45 - 06:20: Is AI Replacing Traditional SEO?

06:20 - 09:10: Why AI Overviews Changed Content Strategy

09:10 - 12:05: Top Funnel vs Bottom Funnel Content Shift

12:05 - 14:30: Why Traffic Is Becoming a Vanity Metric

14:30 - 16:40: Engagement Metrics That Matter Now

16:40 - 19:05: How Brand Authority Impacts AI Visibility

19:05 - 21:10: Big Brand vs Niche Brand Strategy

21:10 - 23:25: How to Get More Brand Mentions

23:25 - 25:40: Social Signals, Reddit & LinkedIn Influence

25:40 - 27:20: Why Personal Branding Is Underrated

27:20 - 29:00: Skill Gaps Marketers Must Fix

29:00 - 30:15: How Agencies Are Winning Clients in 2025

30:15 - 31:05: Final Advice for Marketers in an AI World

 Connect with Joe Caley

 https://www.linkedin.com/in/joe-c-454910a5/

 https://www.optixsolutions.co.uk/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-coffee with Experts, Konstantinos Ntoukakis, Co-founder, Director at Studio for Digital Growth, breaks down how SEO has evolved in the AI era, and why retention, trust-building, and bottom-funnel optimization now outperform vanity metrics.

We explore how AI search tools like ChatGPT are reshaping buyer journeys, why traditional E-E-A-T signals aren’t enough for LLM visibility, and how to structure your SEO strategy as a business growth system—not just a ranking engine.

You’ll learn:

- Why organic traffic is no longer the best KPI

- How to prioritize bottom-of-funnel content for conversions

- How AI search changes authority and brand visibility

- The difference between traditional SEO and AI optimization

- How to align SEO with demos, revenue, and measurable growth

- Why partnerships and digital PR are essential for SEO

If you're a founder, CMO, or marketing leader looking to build sustainable acquisition in the post-AI search landscape, this conversation will change how you think about SEO strategy.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:10: Why Most Agencies Focus on the Wrong KPI

01:10 - 02:15: Retention vs New Client Obsession

02:15 - 03:45: What CMOs Actually Care About

03:45 - 05:10: SEO as a Growth System

05:10 - 06:30: Why Traffic Is a Weak Metric

06:30 - 07:45: Better KPIs: Leads and Revenue

07:45 - 09:20: Understanding Search Intent

09:20 - 10:40: Top, Middle, Bottom Funnel Explained

10:40 - 12:10: Why AI Search Wins at Bottom Funnel

12:10 - 13:30: Where Google Still Dominates

13:30 - 15:00: Should You Focus on Bottom Funnel First?

15:00 - 16:20: SEO Beyond Your Website

16:20 - 17:45: How AI Measures Authority

17:45 - 19:00: Why Old SEO Signals Aren’t Enough

19:00 - 20:30: Essential SEO and AI Tools

20:30 - 22:00: What We Check When Onboarding Clients

22:00 - 23:40: The Content Quality Problem

23:40 - 25:00: Traffic Without Conversions Is Useless

25:00 - 26:40: Why Partnerships Matter Now

26:40 - 27:30: Building Real Business Relationships

27:30 - 28:14: Final Thoughts

 Connect with Konstantinos Ntoukakis

 https://www.linkedin.com/in/kntoukakis/

 http://studiofordigitalgrowth.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode, Austin Willman sits down with Philip Adigwe, Head of Digital Marketing at SUSHISAMBA, to unpack how luxury hospitality brands can drive measurable growth using server-side tracking, first-party data, and smarter retention strategies.

Philip shares how he generated a 21:1 return on ad spend using email data and Meta campaigns, why hospitality attribution fails between front-end websites and booking engines like SevenRooms, and how marketers must shift from clicks to conversions.

You’ll also learn:

- Why server-side tracking is critical for restaurants and hotels

- How to lower customer acquisition cost in hospitality

- The real strategy behind loyalty programs and increasing CLV

- How to use email, WhatsApp, SMS, and chatbots for retention

- Why is the new targeting in paid ads

- How LLMs and AI are influencing brand discovery

- The skills modern digital marketing leaders must develop

If you're a founder, CMO, restaurant operator, or hospitality marketer looking to dominate 2026 with better attribution, smarter creative strategy, and stronger customer lifetime value, this episode is essential.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:45: Why Marketing Attribution Matters

01:45 - 04:05: The Tracking Problem in Hospitality

04:05 - 06:10: Why Restaurants Pay £46 Per Customer

06:10 - 08:20: Using First-Party Data to Drive Revenue

08:20 - 11:00: How He Generated 21X Return on Ads

11:00 - 13:45: Email, SMS & WhatsApp for Retention

13:45 - 16:20: Chatbots That Bring Guests Back

16:20 - 18:40: Building Luxury Brand Experience Online

18:40 - 21:10: How AI Is Changing Search

21:10 - 23:30: Why Reviews Matter More Than Ever

23:30 - 26:00: Global Brand, Local Marketing Strategy

26:00 - 28:10: Creative Is the New Targeting

28:10 - 30:20: Skills Every Marketing Leader Needs

30:20 - 31:15: Final Advice for Founders & Marketers

 Connect with Philip Adigwe

 https://www.sushisamba.com/

 https://www.instagram.com/sushisamba

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./