In this episode, Garrett Sussman, Director of Marketing of iPULLRANK, explains how tools like ChatGPT, Google’s AI Overviews, and new types of search are shaking up how websites get found. It’s not just about keywords anymore, now it’s about creating content that makes sense, is easy to understand, and truly helpful.

We talk about what’s really happening with AI search, why old-school SEO tricks don’t work like they used to, and what marketers should do instead. Garrett shares real strategies like breaking content into clear sections, writing in a way AI can understand, and using free tools like Q4IA and Relevance Doctor to improve results.

Whether you’re an SEO pro focused on rankings or a marketing leader thinking about traffic and revenue, this episode will help you stay ahead. Learn how to protect your brand, reach your audience, and grow in a world where AI is running the search results. Simple advice, smart tools, and zero fluff.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:15: Introduction – Why AI Search Matters

01:15 - 02:30: Is SEO Dead or Just Changing?

02:30 - 03:40: How AI Decides What to Show

03:40 - 05:00: Why Google Results Keep Changing

05:00 - 06:30: Can We Trust AI Content?

06:30 - 08:00: Human vs AI: What Works Better?

08:00 - 09:30: Will People Accept AI Content?

09:30 - 11:00: How Brands Can Use AI Honestly

11:00 - 12:30: What’s Next for Google Search?

12:30 - 14:00: Why People Use Reddit and TikTok

14:00 - 15:30: How Different People Search Online

15:30 - 17:00: Content Strategy That Still Works

17:00 - 18:30: Volume vs. Quality in Content

18:30 - 20:00: Can You Win With Shortcuts?

20:00 - 21:30: SEO Basics That Still Matter

21:30 - 23:00: How to Format Content for AI

23:00 - 24:30: Tools to Check Content Relevance

24:30 - 26:00: Smart SEO or Spammy Tricks?

26:00 - 28:00: The Right Way to Use AI Tools

28:00 - 29:30: Building Content That Gets Shared

29:30 - 31:00: Final Tips + Where to Find Garrett

31:00 - 31:59: Wrap-Up and Thank You

 Connect with Garrett Sussman

 https://www.linkedin.com/in/garrettsussman/

 https://ipullrank.com/ai-search-manual

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-coffee with Experts, our host Austin Willman chats with Mike Witham, Head of SEO at 97th Floor, about the evolution of SEO in the age of AI, LLMs, and agentic automation.

Mike shares how he transitioned from running a family restaurant to leading SEO strategy for enterprise brands, and why empathy plays a crucial role in leadership and client communication.

They dive into how outdated content is hurting your rankings, what LLMs actually look for when crawling a site, why backlinks still matter, and how to optimize internal links for semantic relevance.

Mike also shares the SEO tools he swears by and how agentic AI like Comet is reshaping productivity.

This episode is packed with practical tips, insights, and future-facing strategy for anyone serious about SEO in 2025.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:40: Introduction

00:40 - 01:54: First Exposure to SEO & Early Career Steps

01:54 - 02:53: How Restaurant Work Shapes Empathetic Leadership

02:53 - 04:12: Mike’s Approach to Leading SEO Teams

04:12 - 05:24: Who 97th Floor Serves: SMB, Startups & Enterprise

05:24 - 06:51: SEO Strategy for Startups vs Enterprises

06:51 - 07:50: Content Bloat and Its Impact on Crawling

07:50 - 09:05: Lazy LLMs, Google’s Crawl Budget & Site Quality

09:05 - 10:24: Writing On-Page Content for LLMs

10:24 - 11:21: Internal Linking as Semantic Authority

11:21 - 13:02: Link Building in the Age of LLMs

13:02 - 14:50: Citations vs Backlinks: What Really Works

14:50 - 16:20: Digital PR's Role in SEO Strategy

16:20 - 17:53: Funnel Stage Content & Aligning CTAs

17:53 - 20:38: Common SEO Onboarding Wins & Mistakes

20:38 - 22:05: Using Tools Like Screaming Frog, Ahrefs, BrandRadar

22:05 - 23:50: Agentic AI & Real-Life Use Cases with Comet

23:50 - 26:08: Future of AI Agents in Marketing

26:08 - 28:09: Mike’s Billboard Message for the Marketing World

28:09 - 29:27: Where to Connect & Final Thoughts

 Connect with Mike Witham

 https://www.linkedin.com/in/michael-o-witham/

 https://97thfloor.com/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this honest and inspiring episode of E-Coffee with Experts, host Austin Willman chats with Kevin McLauchlin, Co-founder of Cadence SEO.

They dive into what it really takes to build a people-first marketing agency in a world where AI is everywhere. Kevin shares how his team uses AI to help with the boring stuff, so they can focus more on real connections and great results.

Kevin also gets personal, opening up about his journey through addiction and how starting a business gave him new purpose. Now, Cadence SEO is one of Arizona’s fastest-growing agencies, built on empathy, strong values, and actually caring about clients. From ditching full automation to keeping real human voices in branding, Kevin explains why kindness and honesty are what really drive success.

If you're feeling burned out by all the cold, robotic marketing out there, this episode will hit home. Expect real talk about client trust, team loyalty, and why putting people first still wins.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:45: Introduction

00:45 - 03:15: How They Use AI at Work

03:15 - 06:30: Why People Still Matter in Marketing

06:30 - 09:20: The Problem with Full Automation

09:20 - 12:00: Real Talk on Customer Service

12:00 - 15:15: Caring for Your Team and Clients

15:15 - 18:45: Leading with Heart, Not Just Tools

18:45 - 22:30: Kevin’s Story: From Struggles to Success

22:30 - 26:00: How They Keep Clients Happy

26:00 - 30:10: Staying Real with Brand and SEO

30:10 - 33:00: Don’t Fall for Shiny Object Syndrome

33:00 - 36:15: Why Human Connection Still Wins

36:15 - 39:30: Sales, Trust, and Being Real

39:30 - 42:44: Final Thoughts on Human-First SEO

 Connect with Kevin McLauchlin

 https://www.linkedin.com/in/kevin-mclauchlin-102b4115a

 https://www.cadenceseo.com/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode, Austin talks with Derek Riccardo Coleman, Senior Growth Marketer at OpusClip, a smart marketer who’s using AI to improve how SEO works. They dig into how search is changing quickly, and why sticking to “old-school SEO” isn’t enough anymore.

Derek explains what AEO and GEO mean in plain terms, and why they matter if you want your brand to show up on tools like ChatGPT, Grok, and more.

You’ll learn why Reddit, G2 reviews, and even YouTube comments now play a big role in getting noticed online, and why the usual way of writing SEO content doesn’t work like it used to.

They also talk honestly about how AI is helping teams save money, work faster, and still get great results.

Whether you do SEO yourself or work at an agency, this chat will show you what’s working now, what’s out of date, and where search is going next.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:28: Intro: SEO Is Changing Fast

00:28 - 02:00: AEO, GEO, and the New Rules of SEO

02:00 - 03:50: Why LLMs Like ChatGPT Are Changing Search

03:50 - 05:10: Cross-Channel Visibility: More Than Just Google

05:10 - 07:00: How Community Platforms Impact SEO

07:00 - 09:30: Why Agencies Struggle With Organic Social

09:30 - 12:45: AI Tools for Better SEO Workflows

12:45 - 15:30: Real Examples: Content, Internal Links & Page Updates

15:30 - 18:50: SEO Metrics That Actually Matter

18:50 - 21:00: Agency Retainers, Cost Savings, and Profitability

21:00 - 23:20: B2C vs B2B: Where AI Works Best in SEO

23:20 - 25:00: Will Agencies Be Replaced?

25:00 - 27:15: The Future of Marketing Teams and Tools

27:15 - 28:15: Derek’s Career Update & Where to Connect

28:15 - 28:45: Final Question: Past or Future Self?

 Connect with Derek Riccardo Coleman

 https://www.linkedin.com/in/derekriccardocoleman/

 https://www.opus.pro/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, or host Austin Willman chats with Brian Ferritto, Partner and Digital

Marketing Director at 42Connect, a Cleveland-based agency that’s grown from a small web design shop into a full-service digital marketing firm.

Brian shares how his background in art and wrestling shaped his approach to business, and how hitting a breaking point with team turnover pushed him to adopt EOS, a system that completely changed how they operate and grow.

They dig into the smart acquisition that helped 42Connect scale faster, why so many SEO campaigns miss the mark, and how foundational link building is still making a real impact in 2025. Brian also breaks down the shift toward AI and what “search everywhere” really means for agencies and brands today.

If you run an agency, handle SEO, or are thinking about growing through acquisition, this episode is packed with hard-won lessons, real stories, and solid advice.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:22: Kicking things off with Brian Ferrito

01:22 - 03:41: That time a poster landed him free shoes

03:41 - 04:19: From wrestling mats to marketing

04:19 - 06:46: How 42Connect built a strong team vibe

06:46 - 09:50: Why EOS totally changed their agency

09:50 - 14:20: Buying another agency (and what went down)

14:20 - 16:23: What services 42Connect is crushing right now

16:23 - 18:05: The SEO metric clients still chase (but shouldn’t)

18:05 - 20:01: Small budget? Here's what actually works

20:01 - 22:18: Who 42Connect really works best with

22:18 - 23:45: Should founders be the face of the brand?

23:45 - 26:26: Link building is still alive, but there's a catch

26:26 - 28:09: What’s next for Brian and 42Connect

28:09 - 28:36: Wrapping it up and where to find Brian

 Connect with Brian Ferritto

 https://www.linkedin.com/in/brianferritto

 42connect.com

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, Austin chats with Lily Ray, Vice President, SEO Strategy & Research at Amsive, one of the top voices in SEO and digital marketing, about how search is evolving fast in the age of AI. They dive into why sites like Reddit and Quora are dominating AI results, how Google keeps changing the game, and why trust and authenticity are now the real difference-makers.

Lily explains the risks of cutting corners with AI, the rise of user-generated content, and why personal branding is becoming a must-have advantage for marketers, founders, and agencies.

The conversation also covers practical strategies like query fan-out, how social media and search are blending together, and what the future of SEO might look like worldwide.

Lily shares what she values when building strong SEO teams, why automation should never fully replace human oversight, and how to focus on sustainable growth instead of quick hacks that burn out fast.

If you’re running an agency, leading a marketing team, or just want to get ahead in SEO, this episode will give you fresh insights on what really works in today’s AI-driven search world.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:45: Welcome & intro with Lily Ray

00:45 - 02:00: How travel and music shaped her view on search

02:00 - 04:20: Why AI loves Reddit and Quora content

04:20 - 06:50: One question leads to many (query fan-out)

06:50 - 09:00: Social media mixing into SEO

09:00 - 11:00: Personal brand power for founders and teams

11:00 - 12:10: How search works differently around the world

12:10 - 14:20: What Lily looks for when hiring SEOs

14:20 - 16:20: Using automation without losing the human touch

16:20 - 18:40: The SEO gold rush and risky AI shortcuts

18:40 - 20:50: Learning from Google’s history to see what’s next

20:50 - 23:00: Spammy tricks people use with AI search

23:00 - 25:30: Why partnerships between SEO, PR, and social matter

25:30 - 27:30: The real edge today: personal branding

27:30 - 28:55: Networking, community, and standing out in SEO

28:55 - 29:40: Lily’s 2025 talks and events

29:40 - 29:54: Wrap-up

 Connect with Lily Ray

https://www.linkedin.com/in/lily-ray-44755615

http://amsive.com/

http://Lilyray.nyc

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, we sit down with Founder of Gouda Market, Tom Jacobs. Tom opens up about his journey from a broke music major to running a successful agency helping B2B brands rethink their entire SEO game.

He dives deep into why traditional SEO metrics like “page one rankings” no longer matter and how to approach content in an AI-dominated search landscape.

You’ll learn why most brands are stuck pushing thin, top-of-funnel content that doesn’t convert, and what to do instead. From mining sales calls for conversion-focused content to building a brand narrative that actually earns trust, Tom’s approach flips the SEO script.

He also breaks down what metrics really matter today, how to build for AI search visibility (GEO), and why your website must become a decision-ready experience.

Whether you're a Head of Marketing, SEO Director, or B2B founder, this conversation will reset how you think about SEO, content strategy, and agency partnerships.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:45: Introduction

00:45 - 03:05: Tom’s Unusual Path to SEO

03:05 - 04:55: Why Most Content Strategies Fail

04:55 - 06:20: Turning Sales Calls Into SEO Gold

06:20 - 07:55: Making B2B Content Less Boring

07:55 - 10:00: What Channels Actually Work in B2B

10:00 - 12:55: SEO in the Age of LLMs & AI

12:55 - 15:00: Educating Clients in a Shifting Landscape

15:00 - 16:25: Why Page One Rankings Don’t Mean What They Used To

16:25 - 18:20: CRO, Offers & Time to Information

18:20 - 20:00: The Death of Top-of-Funnel SEO

20:00 - 21:30: How to Win in the GEO/AI Era

21:30 - 23:55: Where to Start When Budgets Are Tight

23:55 - 25:25: What Clients Actually Hire Him For

25:25 - 27:42: How to Choose the Right SEO Agency

27:42 - 28:43: Where to Find Tom Jacobs

 Connect with Tom Jacobs

 https://www.linkedin.com/in/thomaspjacobs/

 goudamarket.com

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, Austin chats with Artem Skori, VP of Business Development at Boosteroid, one of the fastest-growing cloud gaming providers with over 27 global data centers. Often called the Netflix of gaming, Boosteroid is transforming how people play, bringing high-performance gaming to any device, from PCs and smart TVs to even cars.

Artem shares his journey into cloud gaming, the impact of COVID on adoption, and how Boosteroid builds partnerships with major brands like Google, Samsung, and Mercedes-Benz. He also discusses scaling challenges in new markets, the role of 5G/6G in shaping the future, and why consoles may soon become obsolete.

If you want to understand where gaming is headed and how technology is reshaping the industry, this episode is full of powerful insights you won’t want to miss.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:20: Introduction

01:20 - 03:05: Childhood Gaming & Early Tech Curiosity

03:05 - 06:15: Path to Cloud Gaming & Boosteroid

06:15 - 09:00: Cloud Gaming Goes Mainstream

09:00 - 12:30: Big Tech Partnerships & Collaborations

12:30 - 15:10: Community Engagement & User Feedback

15:10 - 20:00: Risks & Expansion into Latin America

20:00 - 22:25: Balancing Growth, Hardware & Monetization

22:25 - 25:20: The Future with 5G, 6G & Cross-Platform Gaming

25:20 - 27:05: Wearables, AR & VR Gaming Potential

27:05 - 29:15: Why Consoles Could Soon Be Obsolete

29:15 - 30:06: Closing Thoughts & Final Advice

 Connect with Artem Skoryi

 https://www.linkedin.com/in/artem-skoryi-9928a517b

 boosteroid.com

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, host Ranmay chats with Bek Drayton, Founder & Marketing Director of BeKonstructive Marketing, about the biggest mistakes brands make with content, and what to do instead. Bek opens up about her journey, from going through two redundancies in just 12 months to building a successful digital marketing agency that’s been running strong for over a decade.

We get into why so much content falls flat, how social listening makes all the difference, and why treating content as a conversation (not a broadcast) is the real game-changer. Bek also shares how AI is reshaping the way we think about content, giving posts a “second life” long after they’ve disappeared from your feed.

On top of that, Bek tells an incredible client story about a travel agency that went from spreading resources across 12 destinations to dominating search for just three, and now practically owns the SEO space for Norfolk Island and Cook Islands in Australia.

If you’re a marketer, business owner, or just curious about how AI and content are evolving, this episode is packed with practical insights and takeaways you can use right away.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:02: Introduction

01:02 - 02:52: Bek Drayton’s Journey into Digital Marketing

02:52 - 04:22: Falling into Entrepreneurship and Loving Freelancing

04:22 - 06:05: The #1 Mistake Brands Make with Content

06:05 - 07:32: Why Listening to Customers Shapes Better Content

07:32 - 09:18: Turning Customer Insights into Opportunities and Case Studies

09:18 - 11:24: How AI Is Extending the Lifespan of Content

11:24 - 12:24: Bek’s Top 3 Favorite AI Tools for Marketing

12:24 - 13:58: Client Success Story Travel Agency SEO Transformation

13:58 - 15:03: Long-Term Partnerships and Building Trust with Clients

15:03 - 15:26: How to Connect with Bek Drayton & Closing

 Connect with Bek Drayton

 https://www.linkedin.com/in/bekdrayton/

 https://bekonstructivemarketing.com.au/seo-brisbane/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E Coffee with Experts, Austin Willman sits down with Khanyile Dlamini, Sr. SEO Strategist at New Standard Digital and a seasoned SEO strategist with big-brand experience at companies like Grubhub and agencies like Single Grain. KD breaks down the truth behind AI overviews, LLM optimization, and how technical fundamentals still drive results in 2025.

From schema markup to LLM.txt files, we explore the essentials that help businesses stay visible in search. He shares how AI-powered tools like Replit are enabling agencies to build client-ready tools in minutes, why content repurposing is a must-have strategy, and how short-form video fits into “Search Everywhere Optimization.”

We also dive into what’s holding brands back, like low-quality link building, and the small, high-impact changes (think FAQs, key takeaways, and trust signals) that can lift traffic fast.

If you’re ready to adapt, automate, and amplify your SEO strategy, this conversation is your playbook for the year ahead.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:34: Introduction

00:34 - 01:38: Is SEO Dead in 2025?

01:38 - 04:23: The Core SEO Fundamentals That Still Drive Results

04:23 - 07:34: Agency vs In-House SEO

07:34 - 07:59: Speaking the Language of Business

07:59 - 12:59: Using AI Tools Like Replit for SEO

12:59 - 16:44: Automating Content Creation with AI

16:44 - 20:58: Beyond Blogs – Video, Repurposing & Search Everywhere

20:58 - 23:41: Outdated SEO Tactics That Hurt More Than Help

23:41 - 26:35: Scaling PR & Publisher Outreach with AI Workflows

26:35 - 29:16: Small Changes That Boost SEO Fast

29:16 - 30:13: Where to Find KD Online

30:13 - 31:36: Final Thoughts – SEO Is Not Dead

 Connect with Khanyile Dlamini

 https://www.linkedin.com/in/khanyile-n-dlamini/

 https://www.newstandard.digital/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]